What are the responsibilities and job description for the Senior Associate, Brand Experience (Media Planning) position at Publicis Groupe Holdings B.V?
At Publicis Collective, we know tomorrow’s challenges won’t be solved by today’s solutions. It’s why we support our teams with the resources and tools they need to continue redefining the future of marketing. It’s also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most – business outcomes.
Publicis Collective’s consultative practitioners are catalysts for business growth and innovation, we’re more than media experts. We are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of what’s possible.
As part of the global Publicis Media network, we’re backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet.
How are we different? There are three core values at the center of our approach that help us stay ahead – curious, open, and driven.
Curious - A deep curiosity compels us to go beyond the brief to deliver exceptional outcomes.
Open - We value diverse perspectives and new ways of working.
Driven - We are ambitious, rigorous, self-disciplined, and resilient in our pursuit of excellence.
If you're a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact, we want to hear from you.
Let's shape the future together.
Overview
The Senior Associate, Brand Experience (BE) is to be the day-to-day steward on media communication for assigned brands, including accurate budget control and flow of digital media activity. The Senior Associate works cross-functionally with internal teams, vendors, and clients to develop and execute multi-channel media plans. They will help to develop innovative strategies to meet and exceed client business objectives and provide actionable insights and recommendations.
Responsibilities
- Assist in the development of digital media plan options and recommendations
- Maintain accurate budget control and flow of media activity and update client on timeline/consistent basis
- Demonstrate strong understanding of online media fundamentals, including media math, target audience development, and communication goals (reach/frequency)
- Demonstrate proficiency with systems/tools (MRI, Media Tools, ComScore)
- Gather and analyze appropriate research to provide sound, strategic, consumer insights-driven digital media recommendations
- Establish collaborative, productive working relationship with partner agencies (where/when applicable), helping create a seamless communications process
- Demonstrate creativity and agility when problem solving
- Delivering POVs/position papers on key client issues and/or client opportunities
- Prepare media authorizations per approved plans/project requests
- Foster strong relationships with internal teams and client groups
- Assist with other projects or responsibilities as assigned
Qualifications
- 1 years of media planning experience and Media Tools knowledge
- Working knowledge of media systems/platforms (Kantar, IMS, Media Tools Flowchart Software, R/F and Optimization Software, comScore, Prisma, Mbox, MRI/GfK, GWI)
- Proficiency in Microsoft Office Suite with strong understanding of Excel and PowerPoint
- Strong communication and presentation skills
- Curious and motivated, solution-oriented problem solver
- Ability to work independently as well as in a team setting
- Strong organizational, time management, and problem-solving skills
- Detail-oriented with the ability to multi-task and manage priorities and deadlines in a fast-paced environment
Additional information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
Compensation Range: $49,305 - $71,645 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 04/29/2025.
Salary : $49,305 - $71,645
