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Senior Associate, Partner Direct (Media Planning and Buying)

Publicis Groupe Holdings B.V
New York, NY Full Time
POSTED ON 2/4/2025
AVAILABLE BEFORE 12/18/2025
Company description

CoLab is a fully integrated, cross-discipline team that provides best-in-class services in a fluid and modular way. With our clients at the center, we create brand movement at the speed of people’s lives by connecting real-time data with world-class creative, content, and media in service of growth and Return on investment.
 
CoLab is a “power of one” solution, encompassing data, media, and production. By drawing from across the vast Publicis Groupe network, we are uniquely positioned to deliver innovation and specialized skills to our clients, as well as enriching opportunities and inclusive benefits to our employees. We pride ourselves on combining the atmosphere of a startup company with the stability and experience of a global leader.

 


Overview

As a Sr. Associate you will gain the ability to run small to medium sized projects independently. You will report directly to the Partner Direct Supervisor on your assigned client team.  You will learn and understand foundational media executional strategies to start playing a more active role in the planning process.

 

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.


Responsibilities

  • You will assist in media planning prep - consideration set development, RFP issuance/management
  • Responsible for media placement taxonomy configuration
  • Responsible for campaign launch management
  • Monitor brand safety & verification
  • Responsible for creative spec management
  • Responsible for partner level forecasting
  • You will begin to develop relationships with key media partners

 

Knowledge You Will Gain:

  • Understanding of how the agency works and how jobs flow throughout
  • Understanding of client’s business and goals
  • Understanding of the planning process
  • Understanding of the overall media marketplace and partner landscape
  • Understanding of agency planning tools

Qualifications

  • Minimum of 18 months - 2 years media planning or related industry experience
  • 1 years experience using MS excel (can perform complex functions)
  • Experience working with Prisma
  • Optional, exposure to planning any of the following media & audience campaigns: Digital Endemic/Lifestyle, Video, Audio - Terrestrial & Streaming, Print, OOH, HCP, Payer/Managed Market

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. 
 
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.  Our benefits package includes medical coverage, dental, vision, disability, 401K,  as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
 
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
 
Compensation Range: $49,305 - $71,645 annually.  This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 02/17/2025.
 
All your information will be kept confidential according to EEO guidelines. 
 

Salary : $49,305 - $71,645

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