What are the responsibilities and job description for the Senior Media Planner position at Publicis Groupe Holdings B.V?
Martin Retail Group, partnering with Leo Burnett, has served the automotive industry for more than 40 years. Based in Birmingham, Alabama with eight regional offices, we are one of the nation’s largest automotive retail advertising and media spot buying agencies in the country. We work hard, innovate, and deliver the best solutions to drive business for our clients while offering employees work-life balance and a family-friendly, enjoyable environment.
Overview
Join our growing team of Media Planners!
Responsibilities
- Develop integrated media plans for our Tier 2 automotive clients
- Facilitate the presentation and execution of media plans and manage revisions
- Ensure media plan aligns with national/regional agency
- Analyze media alternatives and make recommendations based on current strategic direction
- Provide agency point of view on new media opportunities
- Work closely with planning supervisor and account manager
- Assist in training/mentoring of assistants and planners
- Assist planning supervisor on department wide projects
Qualifications
Experience:
7 years relevant experience
Required Skills:
- Experience with media math basics, concepts and planning software
- Outstanding written/verbal communication and organizational skills
- Experience using syndicated research tools such as Scarborough, Nielsen, SQAD, as well as Reach/Frequency
- Skilled in the use of Excel and PowerPoint
- Ability to make presentations or interested in learning and honing these skills
Additional information
Thank you for your interest in Martin Retail Group!
Salary : $59,850 - $86,680