What are the responsibilities and job description for the Vice President Director, Media position at Publicis Groupe Holdings B.V?
Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.
Overview
Right now, we’re looking for a brilliant VP/Director of Media to drive that transformation – someone who’s an expert in the field, with a broad set of stellar media, marketing and management skills.
Sound like you? Read on.
You’ll take ownership and direct responsibility for management within the Media group on key accounts and overall for the team, leading strategy development and the writing of media plans – plus you’ll oversee project negotiation, implementation and performance analysis.
Responsibilities
Day to day, your responsibilities will include:
- Translating brand marketing objectives into succinct digital media strategies that impress and excite our clients, and transforming marketing challenges into platform-agnostic communications
- Providing relevant, timely digital media expertise – bonding with brand team to help them truly understand why they need digital marketing, and then helping them adapt their thinking and approach accordingly
- Astutely identifying broader opportunities for Digitas (creative and other services) and articulating opportunities to senior leadership in a timely, relevant manner
- Developing and understanding consumer insights and translating those insights into meaningful digital behaviors and marketing strategies
- Being a “chameleon,” ably shifting and adapting to meet business demands and individual client needs
- Effectively and enthusiastically representing Digitas – you’ll be the face of our company, the person whom staff and clients alike look up to
- A willingness to travel as needed – you’re open to new places, new faces and new ideas
Qualifications
- Four years of college education (and preferably a master’s degree) plus ten to twelve years of agency experience
- Deep familiarity with the digital environment and a demonstrated ability to develop and understand consumer insights and translate those insights into meaningful digital behaviors and marketing strategies
- An ability to think beyond just media — no matter what the solution requires, you’ll be a sharp, informed digital marketing advocate and expert for our clients and our team
- Knowledge of qualitative measurement approaches – online and offline – and how/when to apply them so that we deliver measurable successes
Got what it takes? We’d love to hear from you.
Additional information
Salary : $119,510 - $179,850
