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Junior Media Planner Job at Publicis Groupe Sweden in Birmingham

Publicis Groupe Sweden
Birmingham, AL Full Time
POSTED ON 2/15/2025
AVAILABLE BEFORE 5/11/2025

Company description

Martin Retail Group, partnering with Leo Burnett, has served the automotive industry for more than 40 years. Based in Birmingham, Alabama with eight regional offices, we are one of the nation’s largest automotive retail advertising and media spot buying agencies in the country. We work hard, innovate, and deliver the best solutions to drive business for our clients while offering employees work-life balance and a family-friendly, enjoyable environment.

Overview

While we prefer candidates with at least two years’ experience, we also are considering those with an interest, aptitude and education in Planning.

Responsibilities

  • Develop integrated media plans for our Tier 2 automotive clients
  • Facilitate the presentation and execution of media plans and manage revisions
  • Ensure media plan aligns with national / regional agency
  • Analyze media alternatives and make recommendations based on current strategic direction
  • Provide agency point of view on new media opportunities
  • Work closely with planning supervisor and account manager

Qualifications

  • Must have an educational background that includes courses in consumer behavior and media planning; an internship that has given a candidate a background in this field is desired
  • Exposure to media math basics, concepts and planning software desired
  • Outstanding written and verbal communication skills
  • Organization skills
  • Education courses that touched on syndicated research tools such as Scarborough, Nielsen, SQAD, as well as Reach / Frequency
  • Skilled in the use of Excel and PowerPoint
  • Ability to make presentations or interested in learning and honing these skills
  • Additional information

    To apply, please submit your resume and cover letter, with your salary requirements.

    Thank you for your interest in Martin Retail Group!

    If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com .

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