What are the responsibilities and job description for the Associate Director, Analytics Consulting position at Publicis Groupe?
Associate Director, Analytics Consulting Pay $91,000.00 - $154,000.00 / yearLocation : New York / New YorkEmployment type : Full-TimeJob Description The Data Intelligence Team is a centralized team within Publicis Media focused on driving growth and efficiency of research and analytics solutions. We are looking for a dynamic leader to help innovate and pilot new analytics solutions. This person will promote the collection and organization of best practices and pilot emerging methodologies / tools to elevate our data intelligence offerings. The ideal candidate should have a record of accomplishment influencing stakeholders in a matrixed environment, a strong learning orientation, and a passion for applying new analytics techniques to solve a variety of marketing and media problems.As an Associate Director, you will work under the guidance of the SVP of Global Data Intelligence to develop analytics solutions that solve client challenges in marketing investment and communication. This role will engage with cross-functional teams across the globe and work on the full range of analytics practices to evolve and scale existing measurement and analytics framework and solutions.More specifically, the selected candidate will : Act as the champion for analytical services that empower agency teams and clients to deploy best-in-class analytics and measurement solutions.Contribute to defining the enterprise data and analytics roadmap, which will scale across different industries and geographic locations.Consult with clients in evaluating their measurement maturity and devise solutions; activities may include conducting stakeholder interviews, leading internal workshops, summarizing learnings and providing recommendations to elevate clients’ measurement solutions.Collaborate with colleagues to evaluate the evolving data analytics landscape and help clients and agency teams to identify and adopt emerging analytics solutions that solve business problems.Consult with agency teams to grow adoption of best-in-class analytics solutions.Support client leads and new business teams to define go-to-market strategy for analytics solutions to drive agency growth.Facilitate collaboration within the Publicis Data Intelligence community; actively participate in global data intelligence monthly calls and lead SME group discussions.Other analytics projects as required by leadership.Minimum Requirements 8 years of experience in analytics or data strategy within an advertising agency, management consulting company, ad tech company, or similar group within a brand / client company.Demonstrated experience in econometric methodology and time-series modeling techniques required; knowledge of machine learning principles and modern statistical methods strongly desired.Experience with measurement solutions such as MMM, MTA, and experimental design, with an understanding of their applications.Ability to manage multiple projects and thrive in an ambiguous environment.Learning mindset and passion to keep abreast of rapidly changing media and analytics landscape.Ability to communicate with, collaborate, and influence others in different countries and with different cultural backgrounds.Strong analytical, critical thinking, and problem-solving skills.Strong oral and written communication skills.Strong active listening skills.All your information will be kept confidential according to EEO guidelines.Compensation Range : $91,000-$154,000. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.About the Company Publicis Groupe is the third largest communications group in the world, a leader in marketing, communication, and digital business transformation. As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One.#J-18808-Ljbffr
Salary : $91,000 - $154,000
