Director, Engagement Strategy

Company description

Make sure to read the full description below, and please apply immediately if you are confident you meet all the requirements.

Digitas Health is the Agency of Now : the first global connected-health agency, purpose-built for marketing today. Digitas Health specializes in helping health brands navigate a complex and shifting media environment to create deeper, more relevant connections with their consumer and professional customers. With offices in Philadelphia, New York, San Francisco, and London, it is a member of the world’s largest healthcare communications network, Publicis Health. As a member of this elite network, Digitas Health is also a member of the Paris-based Publicis Groupe S.A. (Euronext Paris : FR0000130577), the world’s third-largest communications group, second-largest media counsel and buying group, and a leader in digital communications.

Web : www.digitashealth.com | Facebook : www.facebook.com / digitashealth | Twitter : www.twitter.com / digitas_health

Overview

As Director, Engagement Strategy, your comprehensive marketing expertise will be essential to providing strategic thought leadership on key client engagements. Demonstrating an intimate understanding of how consumers interact with channels and technology, this pivotal role demands a focus on how to most effectively solve clients' business challenges through an orchestrated system of paid, owned and earned touchpoints that inspires connected creativity.

Responsibilities

Day-to-day, your role will concentrate on guiding strategy across key accounts while delivering industry-leading service, which includes :

• Leading the development of strategy that informs when, where and how a brand should connect; redefining communications and orchestrating efforts across channels.
• Championing the use of data; partnering with data-scientists to understand behaviors and uncover unexpected insights that inspire bold ideas for how a brand should connect.
• Analyzing how consumers interact with devices, platforms, content, and media, then developing experiences based on the motivation behind those behaviors to give the brand purpose and relationship within a patient’s life.
• Envisioning and designing orchestrated systems of brand communications; collaborating with media planners, technologists, experience designers and creative teams to bring modern communication architectures to life.
• Building senior-level client relationships; providing guidance on their competitive threats and evolving consumer behaviors to guide their teams toward the next generation of holistic brand experience solutions that drive business impact.
• Managing the development of the team; inspiring and leading direct reports and extended partners, and guiding the quality of agency output and its impact.

Qualifications

This pivotal role requires a depth of expertise including a track record of impactful work experience and professional ingenuity – which means you are :

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

Compensation Range : $105,165 - $151,095 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer / temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 02 / 26 / 2025.

All your information will be kept confidential according to EEO guidelines.

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Salary : $105,165 - $151,095