What are the responsibilities and job description for the Director, Strategy Insights Analytics position at Publicis Groupe?
Our Analytics team transforms our unique data to impact business. With a team of 100 people, everyone can specialize in their passion—from account analytics to analytics development to business intelligence. Whether it’s driving insights from cutting-edge tools or building the tools yourself, you have the opportunity to show your capabilities. And no matter where you fit in, our proprietary line of ad tech products means data collection is efficient and accurate. You'll enjoy shaping big business decisions with big data analytics.
In this role, you will be responsible for managing and delivering the analytics scope of work for a variety of clients across multiple industries (Retail, Travel, Financial Services, CPG, Restaurant, Auto etc.) serviced by the Epsilon Digital Media Solutions division. You will closely collaborate with several internal teams from Sales, Account Management, Client Integration, Media Delivery to Product with the goal to develop and support the client’s data-driven digital media strategy and drive measurable business outcomes.
Responsibilities :
- Work within a team of analytics professionals who provide performance measurement and actionable insights around program optimization to clients.
- Become an expert in our clients’ businesses by mining their 1st party customer and Website visitation data as well as Epsilon’s proprietary data assets for insights to inform media strategy.
- Collaborate with internal teams and clients to help identify and develop program solutions that meet marketing objectives.
- Educate clients about Epsilon’s platform and product capabilities by translating complex concepts into meaningful stories supported by data.
- Develop POVs on clients’ measurement needs and solutions including test designs.
- Act as subject matter expert for internal teams and client on product-supported measurement capabilities (e.g. closed loop sales and incrementality measurement) highlighting Epsilon’s best-in-class standards.
- Write detailed technical requirements when partnering with others to execute analysis plan.
Qualifications :
Additional Knowledge, Skills and Abilities :
Additional Information
When you’re one of us, you get to run with the best. For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions, and services. Epsilon’s best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging, and loyalty solutions. We process 400 billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek, and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world.
We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.
Epsilon is an Equal Opportunity Employer. Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories.
Epsilon will provide accommodations to applicants needing accommodations to complete the application process.
Applicants with criminal histories are welcome to apply.
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About the company
Publicis Groupe is the third largest communications group in the world, a leader in marketing, communication, and digital business transformation. As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One.
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