Manager, SEM & Social

Company description

Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients’ brands, and to buy more products and services from them.

Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.

With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come.

Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds : data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.

Overview

The Manager, Paid Social and Search is the day-to-day steward of biddable, auction-based media for assigned brands and is responsible for leading campaign development, activation, optimization, and innovation. The Manager is expected to apply paid social and search mastery to deliver against the client(s) goals. They will work closely with their Associate Director and Director in the development and communication of all strategy while owning tactical execution. In addition, the Manager is responsible for day-to-day management of the Social and or Search Analyst(s), including both project management to ensure timely delivery of tasks and career development.

Responsibilities

Contribute to account strategy including annual budget development, KPIs, partner selection, new tactics, and tracking industry developments

Direct and manage daily workflows for all paid social and search campaigns

Gather the research and data needed to formulate tactical plan development and recommendation for client delivery

Lead client relationship with day to day contact and partner agencies (where applicable) by ensuring a seamless communication process

Provide direction to Analyst(s) to conduct research necessary to build a new campaign

Manage, QA and oversee trafficking of approved plan into social and search platforms

Manage and maintain oversight of budget and billing activity (pacing, Prisma management, draft billing, accuracy of budgets vs. strategy flowcharts)

Manage and oversee Analyst(s) management of campaign budgets, pacing, and bid adjustments

Develop and recommend optimizations and / or testing plans

Compile data, analyze and draft insights and recommendations for recurring reporting deliverables

Pull data and research components needed for new business pitches

Contribute to development of agency level POVs on industry happenings

Primary party responsible for customization of agency POVs for individual clients

Understands the complex cause and effect patterns that may underlie issues and / or opportunities and thinks beyond the obvious to come up with creative solutions

Budget and performance projections for testing new social and search partners or technology

Qualifications

3 years of biddable media experience across Paid Social and or Search ideally in an agency environment

Experience across performance platforms including, but not limited to, Meta, Google Ads, SA360,

Demonstrated expertise in core MS Excel functions (vlookup, pivot tables, data visualization)

Excellent written, verbal, and interpersonal communication skills

Presentation skills are a must

Demonstrated critical thinking and problem solving skills

Excellent project management and organization skills

Ability to work successfully with teams on multiple projects under tight deadlines

Proven leadership ability

Demonstrates initiative / ”hunger” and willingness to learn

Collaborative approach / attitude

Certifications in social platforms (Twitter Flight School (X), Facebook Blueprint) highly preferred

Experience in social SAS preferred - i.e. 4C

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com .

Compensation Range : $73,910 - $111,320 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer / temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 03 / 17 / 2025.

All your information will be kept confidential according to EEO guidelines.

LI-EO1

24-14994

Salary : $73,910 - $111,320