What are the responsibilities and job description for the Marketing Strategist, Revenue Marketing position at Publicis Groupe?
Company description
Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally-enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting and customer experience with agile engineering and problem-solving creativity. United by our core values and our purpose of helping people thrive in the brave pursuit of next, our 20,000 people in 53 offices around the world combine experience across technology, data sciences, consulting and customer obsession to accelerate our clients’ businesses through designing the products and services their customers truly value.
Overview
The Marketing Strategist, Revenue Marketing will design, build, execute and optimize marketing programs and campaigns that acquire new logos and expand existing accounts, creating pipeline and bookings for Publicis Sapient. In this role, you will collaborate across functions to create integrated, multi-touch digital campaigns that create reach, traffic, engagement and leads. This includes web, media, search, social, email and other channels. As a key lead on these campaigns, you will ensure campaigns create leads and those leads convert to pipeline and bookings.
Your Impact :
By understanding business outcomes, segment markets to create audiences and design campaigns that deliver our story over compelling & robust digital journeys.
Effectively communicate across stakeholders and leadership, discussing results and sharing insights on campaign performance.
Develop offering-specific and at times industry-specific offers that create qualified leads for direct sales follow-up.
Use analytics, data and insights to optimize campaigns, understanding the tactics that generate both leads and demand.
Align cross-functional team members to come together to build and optimize campaigns.
Communicate effectively, collaborate and project manage to ensure creative and execution resources come together to deliver results.
Work directly with sales leaders to align marketing campaigns to business priorities. Collaborate with the broader sales team to ensure leads are properly managed and feedback is gathered on lead quality.
Qualifications
Your Skills & Experience :
3 years of experience in B2B / B2C marketing with a focus on campaign, performance and digital marketing. Expertise in digital campaign strategy.
Proven experience executing marketing strategies that deliver consistent, highly qualified leads into the funnel and drive top line revenue.
Excellent project management skills with the ability to lead and collaborate with cross-functional teams, prioritize high impact activities, and keep complex projects moving forward.
Familiarity with Salesforce, B2B marketing automation technology and performance measurement analysis.
The ideal person is a self-starter, motivated and a natural collaborator. A motivated individual who embodies a “hands-on, roll up your sleeves, go-getter mentality.”
This person is up to date on marketing, content and media trends. They are excited about emerging technology and embrace generative AI tools.
Additional information
Pay Range : $90,000 - $100,000
The range shown represents a grouping of relevant ranges currently in use at Publicis Sapient. Actual range for this position may differ, depending on location and specific skillset required for the work itself.
Benefits of Working Here :
Flexible vacation policy; time is not limited, allocated, or accrued
16 paid holidays throughout the year
Generous parental leave and new parent transition program
Tuition reimbursement
Corporate gift matching program
As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at hiring@publicissapient.com or you may call us at 1-617-621-0200.
Salary : $90,000 - $100,000
