Media Buyer

Company description

COMPANY DESCRIPTION

On the day Fallon opened its doors without a single client, it did so under the headline, “A new advertising agency for companies that would rather outsmart the competition than outspend them.” More than 40 years later, and this mantra is unwavering. We are a creatively-led agency who pinned our public reputation on our commitment to smarts. Smart brands create something of value in the world. Smart brands add to peoples’ lives and to culture; they help build ideas in the world, and they leave something behind. See fallon.com for more information and examples of our work.

Fallon strives to ensure diverse perspectives, backgrounds, and experiences are represented—and that everyone feels seen, heard, and has a sense of belonging. Whether that be through recruiting and retaining diverse talent, creating a dialogue around systemic issues and obstacles for diverse individuals, or ensuring our work reflects diverse perspectives, our efforts focus on enacting change through acknowledgment, education, accountability, action, and celebration.

Overview

The Fallon Broadcast Media Buyer is a key player in the development and execution of media plans for a diverse portfolio of clients. The Broadcast Media Buyer must be a master of relationships, a cutthroat negotiator, and have a deep understanding in national and local TV (emphasis on local) and radio. Most importantly, the Buyer must be able to see the forest for the trees, working collaboratively to ensure the broadcast buy—however unconventional—plays its part in the big picture. We are a full-service agency who prioritizes diverse, unique experience, and above all, creativity. Join the Fallon family.

Responsibilities

This is a hybrid, 3 days / week on-site position that requires 2-4 years’ prior broadcast buying experience.

Develop media recommendations that meet buy spec parameters such as budget, flighting, delivery, unit length and other criteria

Maintain productive relationships with media outlets and their sales representatives

Stay up to date on media developments and changes in the landscape

Lead with outside vendors to facilitate development and execution of media plans

Manage day-to-day buy negotiating, execution and stewardship for TV and Radio buys

Work with partners to create post-buys and ensure that clients receive all owed delivery

Manage all TV and Radio invoice reconciliation within assigned accounts, including importing electronic invoices, matching them to ordered schedules, troubleshooting discrepancies, securing any needed makegoods, and reconciling creative traffic rotations

Provide inputs to develop client communication and as appropriate, present those materials to the internal agency team and / or client

Maintain collaborative relationships across cross-functional agency teams

Work with planning team to identify Publicis Groupe solutions for clients

Qualifications

Proficiency in Word / Excel / Powerpoint / Outlook

Strong written and verbal communication skills

Proficiency in broadcast media buying software (Mediaocean), and analytics (Nielsen, Comscore)

This position requires 2-4 years’ prior broadcast buying experience.

Additional information

Compensation Range : $49,305 - $65,415 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer / temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 4 / 27 / 2025.

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.

Salary : $49,305 - $65,415