What are the responsibilities and job description for the Senior Campaign Manager, Biddable position at Publicis Groupe?
Company description
Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities and our media investments for some of the world’s leading brands.
Overview
The Senior Campaign Manager owns strategic planning and campaign execution for an assigned client. This position is both strategic and tactical in scope, requiring the Senior Campaign Manager to independently generate strategic insights for the campaigns in their portfolio and implement campaigns with the support of Programmatic Analysts. This role will train Programmatic Analysts on client specific requirements, providing expertise in optimization strategies and guidance on best practices related to client communication.
The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization.
The Senior Campaign Manager must possess a strong inner drive to contribute.
Responsibilities
Inventory & New Channel Strategy :
Meet with, vet inventory, and advance channel partners
Proactively identify opportunities to test partners and bring those ideas to programmatic planning counterparts
Create custom solutions including but not limited to : white lists, custom marketplaces, PMPs, SSPs, cross-channel, etc.
Work with platforms, SSPs, and programmatic buyers to ensure accurate implementation
Troubleshoot supply issues on all pre-production and live campaigns
Oversee supply and new channel QA process
Partner with programmatic buyer(s) on inventory performance analysis and optimization strategies
Identify case study potential for key opportunities and lead creation with programmatic buyer(s)
Develop best practices for inventory solutions / new channels and regularly communicate out to the larger programmatic team
Maintain log of all inventory and new channel testing across all Spark Foundry offices
Programmatic Operations :
Work with the Manager to create consistent processes across office for using offshore resources
Work with offshore management on feedback and needs
Maintain process docs, training, and new hire onboarding material across office
Partner with the Manager to coordinate Pioneer training program across office
Qualifications
1-2 years of experience working with RTB, DSPs, ad exchanges, ad servers, verification partners and other supply platforms
Deep understanding of programmatic planning, buying, and ad tech vendors
Strong negotiation skills
Proficiency in Microsoft Office solutions, specifically Excel
Strong analytical thinking and mathematical skills
Excellent communication and writing skills
Strong project and time management skills
Strong desire to contribute to a team
Additional information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
Compensation Range : $59,850 - $90,620 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer / temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 3 / 7 / 2025.
Veterans Encouraged to Apply
LI-MB4
Salary : $59,850 - $90,620
