What are the responsibilities and job description for the Analyst, Data & Analysis position at Publicisgroupe?
Company description
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Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.
Overview
Analyst – Data & Analysis
The Data & Analysis team uses data-driven insights to fuel strategic growth for clients. We believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and stories to our clients. To help with this, we’re looking for an outstanding Analyst – someone who has a knack for understanding data and telling the story of why it matters. You’ll learn from the best in the business as you work with the team to bring actionable insights to our clients. Up for it? Read on.
Responsibilities
As an Analyst, you’ll lay the groundwork and contribute to day-to-day reporting needs for client marketing efforts. You’ll work on brand campaigns, acquisition campaigns, site optimization, and / or online testing strategy.
Day-to-day, your role includes :
- Keeping a pulse on day-to-day performance data, including display media, site, search, email, and / or social campaigns.
- Working in a variety of reporting systems and databases for the creation of recurring reports and dashboards.
- Identifying nuances in data to optimize our clients’ business.
- Supporting marketing initiatives across project and campaign lifecycles, including measurement plans, primary and secondary research, and performance reporting.
- Expanding industry knowledge and relevant skillsets through internal training.
Qualifications
We’re looking for strong, impactful work experience, which typically includes :
Got what it takes? We’d love to hear from you.
Additional information
Digitas is an equal opportunity employer. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
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