What are the responsibilities and job description for the Analyst, Programmatic position at Publicisgroupe?
Company description
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With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.
Overview
The Programmatic Analyst is responsible for campaign management activities such as campaign set-up, documentation creation and maintenance, QA, performance reporting, and billing reconciliation. The Programmatic Analyst is responsible for identifying and implementing optimizations as approved by senior team members and clients. They provide input in the construction of client decks and status documentation.
This is a junior-level role requiring around 6 months of experience in programmatic or paid social media. This is a team dedicated to supporting new ideas, innovation that strongly values personal and professional growth and development and mentorship.
Responsibilities
- Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction / exchange-based performance media, audience-based buying, remarketing campaigns) both independently and in support of Campaign Managers.
- Demonstrate diligence, attention to detail, and adherence to programmatic best practices throughout the full programmatic campaign life cycle.
- Execute and manage programmatic campaigns within The Trade Desk and Prisma, ensuring accurate setup, optimization, and delivery.
- Operate in a hands-on-key capacity to directly implement and manage campaign adjustments, troubleshoot issues, and optimize performance in real-time.
- Maintain and organize campaign-specific materials in the team’s shared document repository.
- Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns.
- Assist in the development of client-facing campaign performance reports.
- Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities.
- Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch.
- Traffic campaign tags into ad exchange environments.
- Run the campaign QA process to ensure accurate campaign implementation, pacing, and performance.
- Provide monthly auditing reports to Agency partners and actualize bill / pay systems when applicable.
- Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing.
Qualifications
Additional information
Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include :
The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
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