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Manager, Content Job at Publicisgroupe in Birmingham

Publicisgroupe
Birmingham, MI Full Time
POSTED ON 2/17/2025
AVAILABLE BEFORE 5/6/2025

Company description

We are an agency with a COLLECTIVE ambition not just to adapt to the changes in our industry, but to lead it. We challenge the status quo, question what is routine, and redefine what’s possible.

Overview

The Manager, Content works across strategy, planning and investment to create and execute campaigns for clients across all channels. Focused on direct partnerships with digital and broadcast publishers as well as engaging activations and custom content campaigns, the Manager is a critical thinker with knowledge across media disciplines with a sharp attention to detail throughout the program development and execution process. Furthermore, they will have a natural curiosity for the ever-changing media landscape and a burning desire for innovation and staying on top of trends. Must have experience working with vendors to request, refine, and evaluate proposals and experience building solid working relationships with vendors and internal partners.

This is part of a creative, collaborative team that encourages out-of-the-box thinking, innovation and excellence.

Responsibilities

  • Contribute to overall strategy driving creativity, ideation, and innovation that leads to ownable consumer engagement opportunities in the digital and traditional spaces.
  • Steward select partners, from client authorization through launch – including ad serving / tagging / tracking, reporting and legal / IAB compliance requirements.
  • Understanding of the content & digital landscape and how each can be applied to deliver on brand objectives.
  • Ability to collaborate with content creators - networks, producers, digital, influencers and social publishers to create, identify, customize and execute opportunities that deliver on specific client goals across disciplines.
  • Manage the purchase process for digital partners, from client authorization through launch, inclusive of tagging / tracking, reporting and legal / IAB compliance requirements.
  • Manage execution for select content projects, including integrated sponsorships and content creation across linear, digital, social, influencer, print, experiential, and emerging and interactive platforms.
  • Partner with Strategy and Activation teams to create integrated marketing solutions driving ROI.
  • Understand and articulate client category expertise and knowledge of the competitive landscape.

Qualifications

  • 3 years digital investment / content marketing / content experience.
  • Practical knowledge of digital, content strategy, brand marketing, production and programming processes across all platforms.
  • Creative thinker with strength in digital and social marketing.
  • Strong project management skills including organization, attention to detail, and ability to multi-task.
  • Ability to pivot, self-direct and move projects forward in an independent and focused approach.
  • Strong client service skills, flexibility, team player – client focused service mentality.
  • Ability to collaborate with a variety of partners and foster strong, fluid working relationships.
  • Solid internal and external communication and presentation skills – storytelling is key.
  • Demonstrate interest in innovation, consumer engagement, and ROI results.
  • Understanding of available content marketing metrics and marketplace trends in investment.
  • Hands-on experience planning & executing digital campaigns end-to-end.
  • Working knowledge of third-party ad servers / reporting functions (DoubleClick, Innovid).
  • Understanding of Prisma media management tool a plus.
  • Proficient understanding of third-party ad measurement and traffic tools.
  • Strong oral / written communication and negotiation skills.
  • Strong knowledge of PowerPoint, EXCEL, WORD. NetBase / social listening tools, Google Ad Words / Trends.
  • Additional information

    Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

    Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

    If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com .

    Compensation Range : $79,990 - $109,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer / temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 03 / 14 / 2025.

    All your information will be kept confidential according to EEO guidelines.

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    Salary : $79,990 - $109,500

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