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Market Development Manager, Influencer Marketing Job at Publicisgroupe in Santa

Publicisgroupe
Santa Barbara, CA Full Time
POSTED ON 3/7/2025
AVAILABLE BEFORE 5/24/2025

Company description

From helping to invent the affiliate industry to performance marketing and what comes next, we’ve earned a reputation for maintaining the largest, most reliable partnership-based platform and sterling service with a personal touch.

With over 25 years of experience and 1,000 associates across 7 different countries, CJ (formerly Commission Junction) is the most trusted and established name in performance marketing.

We specialize in cultivating partnerships between top brands and trusted publishers to help them drive revenue and grow their businesses. CJ’s industry-leading solutions and services are what makes our innovative marketing technology (“martech”) the platform of choice for over 3,800 global brands across all industries including retail, travel, finance, technology, and home services. As part of Publicis Groupe, our data capabilities, future-focused tech, and strategic expertise power meaningful connections so brands can reach consumers wherever they are.

We take just as much pride in our innovative technology and comprehensive data as we do in the expertise and dedication of our people. Our collaborative teams are equipped with advanced tools, training, and career development opportunities in order to provide our clients with cutting-edge solutions, strategies, and support that drive meaningful results. In an industry with much uncharted territory, our people are a trusted steady hand.

Overview

As a Market Development Manager, Influencer you will play a crucial role in driving revenue growth by generating qualified leads for our sales team. This role focuses on proactively identifying and engaging with mid-market and small businesses through a high-volume, outbound approach. You will be responsible for executing effective cold calling campaigns, conducting targeted outreach, and qualifying leads to drive sales pipeline.

Work Environment

  • Hybrid office attendance required : 3 days per week in office, 2 days per week remote work flexibility.

Responsibilities

  • Develop and execute effective outreach strategies : Develop and implement multi-channel outreach strategies, including email, phone, and LinkedIn, to engage with prospects and build interest.
  • Identify and qualify leads : Qualify leads based on predefined criteria, gather key information about prospects, and accurately document all interactions in Salesforce CRM.
  • Present value propositions : Clearly and concisely articulate the value proposition of our products / services to prospective customers.
  • Conduct high-volume outbound calls : Execute targeted cold calling campaigns to identify and qualify potential customers within the mid-market and SMB segments.
  • Schedule and qualify meetings : Schedule and qualify meetings between prospective customers and the sales team.
  • Track and report on performance : Monitor key performance indicators (KPIs) such as call volume, connect rates, conversion rates, and pipeline contribution.
  • Continuously improve : Analyze call recordings and performance data to identify areas for improvement and refine outreach strategies.
  • Qualifications

  • Bachelor's degree in business, marketing, or related work experience.
  • 2 years of experience in a fast-paced sales development role.
  • 2 years of experience in creator and influencer marketing.
  • Proven ability to effectively cold call and build rapport with potential customers.
  • Excellent communication and interpersonal skills, both written and verbal.
  • Strong phone etiquette and the ability to handle objections effectively.
  • Highly motivated and results-oriented with a strong work ethic and a desire to exceed targets.
  • Proficiency with Salesforce CRM or other sales enablement tools.
  • Excellent listening and active listening skills.
  • Additional information

    CJ Affiliate is the leader in Affiliate Marketing. We take pride in our innovative technology, comprehensive data solutions, and our people. We equip our teams with advanced tools, training, and career development opportunities all to provide cutting-edge solutions, strategies, and support to deliver high-quality results for our clients. We work in an energetic, results-oriented, collaborative, team environment that recognizes exceptional performance. As we evolve and grow as a business, so do you.

    We're a community of creative and passionate problem solvers who go the distance to tackle the tough questions, think outside the box, and drive intelligent growth, for our clients—and ourselves. We foster and embody an inclusive and collaborative culture where diverse perspectives are sought, relationships are valued, and people feel accepted with a sense of belonging in expressing themselves authentically. We pride ourselves in having a workplace environment that values both work and play.

    Conditions of Employment

    All job offers are contingent upon successful completion of certain background checks which unless prohibited by applicable law may include criminal history checks, employment verification, education verification, drug screens, credit checks, DMV checks (for driving positions only) and fingerprinting.

    Great People, Deserve Great Benefits

    We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.

    All your information will be kept confidential according to EEO guidelines.

    Compensation Range : $59,850.00 - $86,680.00 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.

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    Salary : $59,850 - $86,680

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