What are the responsibilities and job description for the Creative Director position at Publicrecapparel?
Public Rec is a men’s athleisure brand that has been changing the comfort game in pants and apparel for the past 8 years. The Daymaker Pant launched in 2015 delivering undercover comfort and versatility solving the age-old dilemma of – how can I look professional enough for work in a pair of pants that are so comfortable that I can also be down for whatever – including sneaking out to the links for that “business meeting” on that perfect summer Friday.
We’re looking for a Creative Director to help oversee this new phase for the brand and re-establish our look and tone across all customer touchpoints. The Creative Director will manage the Creative team and operations, ensuring the best possible creative outcomes are aligned with and in support of our business goals. The CD is responsible for the vision, strategy, and quality of all brand representation and its impact on the business objectives. The role requires a mindset of constant improvement, awareness of competitors and trends in and outside of the industry, and a passion for innovation. The Creative Director will lead the creative team to deliver best in class content across all customer touchpoints including web, email, paid and organic social, direct mail, and store signage.
This position will be based at our HQ in Chicago and report to our Chief Marketing Officer.
Responsibilities
- Manage, grow, and lead the Creative team.
- Manage operations of the Creative department to ensure quality and volume of output are aligned with the brand vision and business needs.
- Establish Brand Guidelines and ensure all creative work meets or exceeds expectations.
- Review, direct, and approve all touchpoints of the customer experience.
- Oversee and review production budgets and be responsible for the Creative team’s impact on the business goals, working closely with Product and Marketing to improve outcomes and create efficiencies.
- Monitor creative performance, identifying and executing opportunities to increase productivity and efficiency for both creative output and processes.
- Conceptualize, brief, and produce content with the in-house team or outside agencies for photo and video to be used in web, email, direct mail, organic and paid social, store signage, and all other customer touchpoints.
- Oversee creative production, from strategy to casting to final deliverables.
- Oversee all design for the brand in all customer-facing formats.
Requirements
Ready to Apply?
We are committed to building a diverse and inclusive environment at Public Rec.
Note : Due to the volume of applicants we receive, we are unable to respond to each inquiry unless you are selected to move forward.
Working at Public Rec
Who We Are
Our culture is all about autonomy, creativity, and collaboration. Respect is guaranteed, taking initiative is highly encouraged, and challenging the status quo is expected. Above all else, we work hard and try to not take ourselves too seriously along the way.
Where We Work
Our headquarters is based in Chicago. We currently have a flexible work-from-home policy that includes a mix of in-office and fully remote employees.
What We Offer
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