Community Partnerships & Branding Specialist

Publix Employees Federal Credit Union (PEFCU) was established over 60 years ago to provide financial services with lifetime value to Publix Super Markets, Inc. employees and their families.

 PEFCU Benefits/Perks:

• Medical, Dental and Vision insurance plans with one option at NO cost for employee only coverage!
• Generous Paid Time Off program (approximately 4 weeks a year)
• 11 paid holidays per year
• 401(k) retirement plan and profit sharing
• Pay for performance incentive programs
• Time off for giving back to your community!
• Tuition reimbursement
• And much, much more!!!

We are committed to improvement, driven by feedback, and focused on organizational growth.  We expect and demonstrate our values (Caring, Inclusive, Transparent, Innovative, and Accountable) every day, creating an environment where all associates can add value and feel valued. 

Find your value here as our:    Community Partnerships & Branding Specialist

The Community Partnerships & Branding Specialist plays a vital role in strengthening PEFCU’s relationships with community organizations, nonprofits, and industry partners to advance our community vision and goals. This individual will actively represent the Credit Union at philanthropic events, plan branch opening celebrations, coordinate attendance at sponsored events, and identify meaningful opportunities to align PEFCU with causes that matter to the communities we serve.

Additionally, the specialist will showcase PEFCU’s community efforts across all social media channels, ensuring initiatives are communicated effectively to inspire engagement and enhance brand awareness. 

The specialist will also collaborate closely with leadership to organize and participate in marketing events that elevate PEFCU’s presence and support community efforts. 

What you will do…

• Collaborate with marketing and leadership teams to develop and execute community partnership strategies.
• Create and Design both internal and member-facing materials that highlight PEFCU’s community impact.
• Track and report on the impact of community initiatives, providing insights to guide future efforts.
• Maintain and grow relationships with existing community partners, such as the YMCA, Lakeland Tigers, and United Way, ensuring strong and mutually beneficial collaborations.
• Research and recommend potential new partnerships that align with PEFCU’s values and goals.
• Coordinate employee volunteer efforts, ensuring active participation in community initiatives.
• Monitor trends and best practices in community engagement and branding to keep PEFCU’s strategies innovative and effective.
• Serve as the primary liaison between PEFCU and event organizers for logistics, sponsorships, and representation.
• Manage event budgets, ensuring efficient use of resources while achieving desired outcomes.
• Manage PEFCU’s donation process, ensuring all contributions align with our philanthropic strategy.
• Oversee the development and distribution of press releases and media outreach related to community efforts.
• Build and maintain a content calendar for social media and internal communications that highlights PEFCU’s community involvement.
• Work closely with other departments to align community efforts with broader organizational goals and initiatives.
• Assist in preparing and managing budgets for community events, donations, and branding initiatives.
• Serve as a point of contact for internal stakeholders to ensure alignment and timely updates on community partnerships and branding activities.
• Oversee logistical details for events, including vendor management, on-site coordination, and post-event evaluations.
• Maintain an organized repository of branding materials, community partnership records, and event documentation for future reference.
• Support training for staff members involved in community events to ensure consistent messaging and representation.
• Monitor emerging trends in community engagement and branding, recommending adjustments to PEFCU’s strategies to maintain a competitive edge.
• Gather feedback from community partners and event participants to continuously improve PEFCU’s initiatives.

What you need…

• Bachelor’s degree in Marketing, Communications, Public Relations, Business, or a related field, or equivalent work experience
• At least 2-3 years of experience in community relations, marketing, or branding, with a focus on nonprofit or corporate partnerships preferred.
• Proven experience in event planning, coordination, and execution, with the ability to manage multiple projects simultaneously.
• Experience with social media platforms and content creation, with a focus on community engagement and brand visibility.
• Strong written and verbal communication skills, with the ability to create compelling content for diverse audiences.
• Exceptional organizational skills and attention to detail, with the ability to manage multiple projects and deadlines effectively.
• Proficiency in social media platforms (Facebook, Twitter, Instagram, LinkedIn) and tools for content creation and analytics (e.g., Canva, Hootsuite, or similar).
• Ability to think strategically and creatively, with a proactive approach to problem-solving.
• Strong interpersonal and relationship-building skills, with the ability to collaborate effectively with internal teams and external partners.
• Willingness to travel locally and occasionally work evenings or weekends for events.

What’s in it for you…

• Competitive pay 
• Pay for performance incentive program
• Medical, Dental and Vision insurance plans with one option at NO cost for employee only coverage!
• Stellar benefits/perks
• Work/life balance

Apply now!