What are the responsibilities and job description for the Brand Marketing Manager, Marketing - Lakeland Job at Publix in Lakeland position at Publix?
31426BR
Position Title : Brand Marketing Manager, Marketing - Lakeland
Department : Marketing
Location : Lakeland, FL
Description : The Brand Marketing Manager is responsible for developing marketing strategies for business initiatives and marketing campaigns for their assigned categories of expertise in order to maximize business performance and drive customer advocacy. This includes identifying business and customer needs as well as developing marketing plans that drive effective customer communications. The incumbent also influences Publix private label product innovation and development, which build Publix brands, fill opportunity gaps, and further drive sales and market share. The incumbent is responsible for supervising Associate Brand Marketing Managers on assigned project work.
In Publix’s corporate offices, we value in-person interactions, similar to those our store associates have with customers. Many of Publix’s corporate offices offer work from home up to two days a week. Each business area implements their policy differently and should be discussed during interviews.
Additional responsibilities include :
- Lead as Marketing’s single point of contact for assigned business areas to identify, prioritize, and develop brand marketing strategies for high-level strategic Marketing campaigns, including promotional campaigns and environmental signage and décor.
- Strategic lead that influences product innovation through the development of private label products.
- Influence long range planning, business plan initiatives, and strategic improvement projects for assigned business areas.
- Determine primary research initiatives for assigned business units.
Hours of Work : Minimum of 45 hours per week. Primarily Monday - Friday.
Facility : Lak Publix Corporate Office B003
State : Florida
Frequency of Pay : Monthly
Travel Frequency : Occasionally
Minimum Base Pay : 8,495
Potential Annual Pay with Bonus : 110,435 - 165,555
Year End Bonus : As a year-end bonus to associates, Publix issues one month’s extra pay (pro-rated in the first year) each year if associate remains employed through issue date of the bonus check that year.
Required Qualifications :
Preferred Qualifications :
Benefits Information :
J-18808-Ljbffr
