What are the responsibilities and job description for the Digital Marketing Coordinator, Marketing - Lakeland position at Publix?
The Digital Marketing Coordinator provides marketing and advertising support for the development and execution of customer directed digital, social and customer relationship marketing (CRM) communications. The incumbent supports marketing objectives, strategy and on-time delivery by partnering with internal Marketing associates and external suppliers. The Digital Marketing Coordinator reports to the Manager, Loyalty, CRM and Personalization.
Additional Responsibilities include:
Additional Responsibilities include:
- support the scheduling of content for owned digital media properties
- coordinate with subject matter experts (SMEs) to assist with the delivery of content, testing and validation for customer and associate directed communications campaigns
- coordinate recurring and ad hoc Digital Marketing, Social and CRM-related assignments
- serve as the Digital Marketing & CRM Single Point of Contact (SPOC) for Customer Care and ensuring that positive, timely resolutions are provided for all customer cases escalated to Digital Marketing & CRM
- coordinate the allocation of available messaging space in alignment with Marketing campaigns and prioritized objectives
- prepare Digital Marketing and CRM campaign expenses, processing, and coordinating the documentation and tracking of annual, monthly, and year-end budget reconciliations for their respective teams
- dedicate time to Marketing innovation and quality improvement.
Qualifications:
- Bachelor’s degree in a business field, or equivalent experience
- at least one (1) year of marketing/ advertising or marketing communications experience, or a marketing communications internship with a large company/retailer
- knowledge of marketing principles, processes, tools, techniques, and marketing communications planning
- basic knowledge of all current and future trends in digital marketing and communications platforms and applications
- basic knowledge of digital and social media analytics (e.g., Google Analytics, Facebook Insights)
- basic knowledge of budgetary management, metrics, reporting and budgeting principles including invoicing and reconciliations
- ability to multi-task
- project management skills
- time management/organizational skills
- team player with strong interpersonal skills
- excellent verbal and written communication skills
- problem-solving skills
- negotiation/persuasion skills
- flexibility/adaptability
- analytical skills
- basic knowledge of Microsoft Office (Word, Excel, Outlook and PowerPoint) and working knowledge of cloud-based file sharing programs, such as Office 365
- basic knowledge of content management systems and project management software
- willing to work extended hours or during weekends, as needed
BrandMinded Digital Marketing is hiring: Digital Advertising and Marketing Autom
BrandMinded Digital Marketing -
Tampa, FL
BrandMinded Digital Marketing is hiring: Digital Advertising and Marketing Auto
BrandMinded Digital Marketing -
Tampa, FL
Digital Marketing Manager, Marketing - Lakeland
Publix -
Lakeland, FL
