What are the responsibilities and job description for the Global Marketing Director - Carolina Herrera (Fashion) position at Puig?
The Opportunity
The role of the Global Marketing Director is to develop marketing strategy with commercial focus and key objective to accelerate sales and client acquisition / retention across retail, wholesale and eCommerce channels. Oversee brand presence of Carolina Herrera New York on www.carolinaherrera.com and online, committed to the goal of attracting customers across the conversion funnel on a global scale while staying true to the global brand strategy.
What you'll get to do
RETAIL AND WHOLESALE MARKETING
- Act as key marketing point person with retail and wholesale teams to ensure close alignment with their business needs and commercial strategies, driving forward the global marketing strategy on a weekly basis.
- Events : Plan and execute all wholesale and retail events globally according to brand guidelines and budget, with support from marketing team including Retail Events Manager and Marketing Coordinator.
- Develop the strategic local and global activations of all retail and wholesale marketing campaigns and consumer experiences to broaden awareness and drive traffic across all POS.
- Plan out digital and in-person retail and wholesale marketing events with raising brand awareness and customer conversion top of mind, deploying budget resourcefully and creatively to ensure maximum value and output
- Act as key liaison for high level wholesale Co-op marketing negotiations, ensuring a digital-first strategy that maximizes both paid and organic opportunities in real time, ensuring consistent brand image and messaging across all POS and all communications :
- Collaborate with CRM team to create and roll out effective email and acquisition campaigns, optimize, and evolve style concierge and customer service tools execution
- Collaborate and support e-tailing third party businesses with asset tracking and content sharing
eCOMMERCE MARKETING
STRATEGY
DIGITAL MEDIA
We'd love to meet you if you have
A few things you'll love about us
Puig is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status, or any other characteristic protected by law.
At Puig, we are continually looking for enthusiastic and committed individuals from a broad range of backgrounds and experiences to join our team. We believe that creating an inclusive environment in which you feel welcomed, valued, engaged, and empowered strengthens our business and fosters a culture where we are inspired to work hard, challenge ourselves, and be innovative in our thinking. Additionally, we believe that the diversity of our employees makes us a stronger company and better able to serve our customers around the world.
Job Req ID : 27511
Puig 2024. This information is privileged, confidential and contains private information. Any reading, retention, distribution or copying of this communication by any person other than its intended recipient is prohibited.
