What are the responsibilities and job description for the Lead Product Marketing Manager, Crypto position at Pulley?
Pulley's mission is to make it easier for anyone to start a company. We believe that more startups should exist and that founder-led companies are more successful in the long term. With Pulley’s cap table management tools, companies can better understand and optimize their equity for the long term. Starting a company is hard enough. Managing equity shouldn’t be.
The information below covers the role requirements, expected candidate experience, and accompanying qualifications.We’re a high-performing team looking for passionate, execution-focused, self-starters to help us build equity management tools for founders. Pulley is growing quickly with over 400 customers.We are seeking a Product Marketing Manager focused on building out Pulley’s GTM strategy for crypto. This role is ideal for an individual who has experience in token, and is passionate about launching a world-class token distribution platform. As a Sr. Product Marketing Manager, you will play a pivotal role in leading our Crypto marketing initiatives, connect with our customers to help drive growth, and help shape the future of our products.Responsibilities
Product Marketing Strategy :
Gain a deep understanding of our crypto customers and product offerings, develop our positioning and messaging, and communicate about the product and its benefits to our audience.Positioning :
Create compelling messaging and content tailored to crypto audiences. Develop deep understanding of crypto market trends, customer needs, and competitor landscape.Product Launches & GTM :
Collaborate with product teams to inform the roadmap based on Crypto market and customer insights. Develop, lead, and execute on successful product launches and ongoing marketing campaigns. Develop assets to support the GTM teams including sales enablement materials such as decks, one-pagers, case studies, solution briefs, and new product newsletters.Content Strategy :
Be the voice of the customer and trusted advisor as to how current and future clients’ needs inform product messaging, brand differentiation, marketing content, and collateral.Master Collaborator :
Work cross-functionally with product, sales, design, communications, support, etc.Crypto Expert :
Build relationships with key crypto influencers and media outlets.Experience :
3-5 years of product marketing experience, with 2 years of experience in the Crypto space.Marketing Strategy & Execution :
Balance strategic vision and operational excellence, from setting high-level team strategy to planning launches and conducting competitive research.Product Marketing Depth :
Core competencies in positioning, messaging, launch management, and partner marketing.Marketing Breadth :
Understanding of channel, content, and comms strategy in addition to product marketing strategy.Writing Ability :
Proficient in writing short-form and long-form content, with examples of your writing. Comfortable using AI for content generation.High-Quality Bar :
Developed marketing strategies and tactics that prioritize the customer while achieving growth goals.Goal Setting & Prioritization :
Ability to set both short-term and long-term goals focused on impact.We are a remote-first team with an office in San Francisco. We do a team offsite to meet in person.US-Based Benefits : Health insuranceUnlimited PTO401(k) MatchTL&DR - Pulley is a unique fit, tailored for those who align with our values and culture. We are looking for people who are excited about building a great company, not just working in a high-growth startup. Here are some traits that enable our team members to thrive : First Principles Thinking : We believe in breaking down problems into their most basic parts.Ship It & Iterate : Shipping is the starting line for learning.Boldly Honest & Aggressively Considerate : We care about each other as humans to win as a team.Default Yes : We believe that something is possible unless proven otherwise.We’re also inspired by the culture work done at other companies and plan to develop our own playbook here too. If you like the sound of our environment and you’re passionate about joining a team like the one we’ve described, we'd love to talk!Annual Salary Range : $150-200kApply for this job#J-18808-Ljbffr
Salary : $150,000 - $200,000
