Senior Manager, Marketing Communications

Responsibilities and Capabilities:

Strategic Communication Development

• Design and implement HCP-focused communication strategies that align with overall marketing goals.
• Create clear, impactful messaging tailored to physicians and HCPs, emphasizing the clinical benefits, efficacy, and safety of our medical devices.
• Collaborate with cross-functional teams, including product marketing, regulatory, and clinical affairs, to ensure all communications are accurate, compliant, and aligned with corporate objectives.

Campaign Execution and Performance

• Plan and execute targeted campaigns for HCPs, including digital, web, print, and event-based initiatives.
• Monitor campaign performance and analyze metrics to refine strategies and demonstrate ROI.
• Stay informed of industry trends, competitive activities, and evolving HCP needs to inform communication strategies.

Content Creation and Management

• Develop a range of communication materials, including brochures, email campaigns, website copy, digital, & social assets, presentations, white papers, and case studies.
• Oversee the creation of physician-facing educational resources, such as webinars, patient diagnostic tools, and training materials.

Stakeholder Engagement

• Partner with sales teams to ensure alignment on communication priorities and provide them with tools to effectively engage HCPs.
• Collaborate with internal teams to support the launch of new products and campaigns, ensuring physicians and HCPs are informed and engaged.

Skills and Competencies

• Deep understanding of the healthcare environment and HCP communications, including physician workflows, clinical decision-making, and legal and regulatory reviews.
• Exceptional writing, editing, and storytelling skills, with the ability to translate complex medical information into clear, engaging messages.
• Strong project management skills, with the ability to lead multiple initiatives simultaneously and meet tight deadlines.
• Proficiency in marketing tools and platforms, including CRM, email marketing, and analytics software.
• Excellent interpersonal and collaboration skills, with the ability to influence cross-functional teams and external stakeholders.

Requirements:

• Bachelor's degree in Marketing, Communications, or related field
• Minimum of 8 years of experience in Marketing Communications or related
• At least 6 years in planning and executing successful HCP marketing. Medical Device or Pharmaceutical Industry experience is required.
• Proven experience in multichannel messaging and communications with implementation in website, digital, email, social and paid media.
• Strong project management skills with the ability to multitask and prioritize effectively.
• Excellent communication and interpersonal skills.
• Creative thinker with a keen eye for detail.
• Ability to work well under pressure and meet tight deadlines.
• Proficient in project management and compliance software and Microsoft Office Suite.

Compensation: Base salary of $155,000 - $175,000

Please note that an application and resume must be completed and submitted for consideration for this opportunity.

Pulmonx Corporation is an Equal Opportunity Employer and embraces diversity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any characteristic protected by applicable law.

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