What are the responsibilities and job description for the Retention Marketing Manager - CRM Marketing Somerville, United States of America position at PUMA Gruppe?
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Your Talent
- 2-4 years of e-mail and / or CRM marketing experience in a fast-paced, direct-to-consumer environment with a proven track record of delivering results
- Familiarity and high comfort level working in email / CRM platforms and analytics tools
- Experience with testing design and methodologies, personalization, and marketing automation
- Experience with audience segmentation
- Consumer-first mindset with a deep understanding of the digital landscape, innovations, and best practices
- Keen creative eye with ability to translate business objectives into comprehensive creative briefs
- Proven analytical skills with strong understanding of industry KPIs and ability to translate insights into actions
- Excellent project management and organizational skills with the ability to manage multiple tasks and priorities
- Solution-oriented with a penchant for strategic thinking and problem solving
- Retail, sportswear, or fashion industry experience / interest highly preferred
Your Mission
The Retention Marketing Manager for the email channel is an essential part of the growing Retention team. You will be responsible for developing and executing CRM campaigns in the email channel with a primary focus on driving ecommerce business results and retaining customers in the North America (US & Canada) region. You will collaborate cross-functionally to deliver a seamless consumer experience through data-driven and personalized email campaigns that drive revenue, loyalty, and brand affinity. This is a Hybrid position with in-office expectations.
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
PUMA supports over 21,000 employees across 51 countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.
The large running presence in Boston drives our passion to be the Fastest Sports Brand in the World.
PUMA Marketing is a highly engaged, driven and fun group! We communicate directly with our consumers daily, and work together to create stories that effectively reach and impact PUMA fans around the world.
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