What are the responsibilities and job description for the Director Marketing Sportstyle & Hoops position at Puma?
YOUR MISSIONDrive the development of the North America marketing strategy for Sportstyle, Basketball, and Motorsport business categories, collaborating with sales, DTC, and merchandising teams.Lead strategic planning sessions with cross-functional marketing team members to build and execute comprehensive marketing plans.Create and lead marketing initiatives that maximize the impact of brand partners, ambassadors, athletes, sponsorships, and events.Manage, guide, and mentor a team of marketers responsible for implementing all marketing efforts.Leverage data, market insights, and marketing tools to develop and execute impactful and consumer-relevant strategic marketing recommendations.Ensure alignment between global and regional visions by working closely with global business units.Manage multiple marketing budgets and track spends according to business priorities.Support sales, merchandising, and marketing leaders on all aspects of the Go-To-Market Process.Partner with cross-functional team members to develop integrated omni-channel marketing plans.YOUR TALENT
Bachelor's degree in Marketing, Business Administration, or a related field.10 years of experience in brand, product, or retail marketing, with a focus on sportswear, sneakers, or lifestyle brands, including a minimum of 5 years in a senior brand marketing, strategy or management role within those industries.Excellent communication and presentation skills.Proven ability to manage multiple projects and meet deadlines.Strong analytical skills and experience in data-driven decision-making.In-depth knowledge of the sneaker, sport, music, and fashion industries.Leadership experience with a focus on team development.Proficiency in integrating product storytelling into marketing campaigns.Expertise in leveraging athlete endorsements and partnerships to reinforce brand equity.Experience developing and maintaining distinct market positioning for specific categories (e.g., basketball, motorsport).Skilled at working across departments to ensure alignment on brand initiatives.Experience effectively managing multi-million-dollar marketing budgets.Skilled at identifying emerging market trends and translating them into impactful marketing opportunities.
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.
PUMA is an Equal Employment Opportunity (EEO) employer. It is the policy of PUMA to prohibit discrimination and harassment of any type and to afford equal employment opportunities to all persons without regard to race, color, religion, sex, national origin, age, gender, physical or mental disability, veteran-status, or any other characteristic protected by applicable federal, state or local law.
For additional information, please contact : us-hrrecruiter@puma.com
