Digital Marketing Coordinator

We are looking for a Digital Marketing Coordinator with a passion for mission-driven food brands and digital content. In this position, you will play a critical role in ensuring that Puratos meets its long-term growth objectives by growing awareness of the Puratos brand, corporate stories and product categories.

This is an exciting opportunity to be part of a highly talented team focused on developing an innovative digital marketing strategy. This role involves working closely with cross-functional team members, as well as external vendors and agency partners. The ideal candidate will be a team player looking to drive strong growth in existing and new digital channels.

As the Digital Marketing Coordinator you will need to be comfortable learning and leveraging various marketing communications channels. You will need to create content that engages customers, suppliers and employees, and can break-through in the bakery industry as a whole. Data will be a key part of the role as this individual will need to analyze and report on digital channels, and make recommendations for improvements.

In addition to direct responsibilities, this role will work closely with Puratos’ communications and digital team globally, aligning on tactics, sharing best practices, and ensuring that local and global efforts are synergized.

Primary Responsibilities:

Content Creation & Management:

• Produce SEO-friendly content for digital channels, including blogs, social media, intranet, owned websites, etc.
• Schedule and publish content, ensuring compatibility with various devices
• Partner with content creators to conduct audits, identify areas for improvement, and maintain up-to-date and accurate information across digital channels
• Stay up to date on industry trends
• Train and support others on best practices and how to use platforms where needed
  
  

Performance Tracking & Analysis:

• Utilize analytics tools (Google Analytics, social media analytics platforms, SproutSocial, CRM, etc.) to generate performance reports on Puratos US digital KPIs, including but not limited to: website traffic, impressions, engagement, lead gen, conversion rates and webshop activity (sales, margin, customer and order trends, promotions, etc)
• Analyze data to gain a deeper understanding of customer preferences, pain points, and overall engagement with Puratos US across digital platforms. Recommend opportunities for improvement where relevant.
  
  

Website & Database Management:

• Regularly update web-based Puratos sites with fresh content (articles, recipes, new features), ensuring visuals are captivating and relevant to target audiences
• Integrate PuratosTV content into the website homepage, promoting video content and enriching the user experience
• Create and manage web pages for products (evergreen) and campaigns (moment in time) and execute “perfect product page” recommendations to optimize content
• Maintain and manage content databases, including recipe databases, asset databases, Airtable, etc. to ensure data accuracy and efficient organization
• Refresh web-based sites regularly for relevance, accuracy and SEO optimization
  
  

Community Management:

• Act as voice of Puratos across digital touchpoints
• Monitor and respond promptly and professionally to inquiries, messages, comments, and sentiment on digital platforms
• Foster organic engagement through proactive measures
  
  

Campaign Management & Execution:

• Assist with the development and execution of multi-channel digital marketing campaigns across channels, including social media, email, ecomm and search engine marketing (SEM)
• Manage the day-to-day execution of assigned campaigns, ensuring timely and smooth delivery of all campaign elements
• Verify that all creative assets (images, videos, graphics) adhere to campaign guidelines and brand standards, ensuring brand consistency across all channels
• Collaborate with content creators to provide constructive feedback and recommendations to optimize the effectiveness of campaign content
• Utilize analytics tools to track campaign performance, monitor key performance indicators (KPIs), and analyze data to identify areas for improvement
• Regularly communicate campaign performance metrics and insights to stakeholders, providing recommendations for future optimization
  
  

Requirements

• Bachelor’s degree required; Preferred majors: Marketing, Digital Marketing, Business, Communications, English, or related fied
• 3 years of related digital marketing experience
• Strong project manager, able to work within a multidisciplinary team (i.e. copywriters, brand & communications associates, product/service marketers, etc.)
• Self-starter with a drive for collaboration, flexibility, and continuous learning
• Ability to think strategically and commercially in a B2B setting
• Team player who is positive, hands on and able to get the best out of a team
• Drive and resilience to deliver excellence amidst tight timelines and changing circumstances
• Knack for motivating cross-functional teams to rally around plans and strategies is a key skill within our matrixed organization
• Articulate written, visual and verbal communicator, excellent copy accuracy and proofreading skills; fluency in English is essential
  
  

Looking for a Career for Good?

Puratos is a global purpose-driven company focused on bringing people together through food innovation for good. We offer a full range of innovative food ingredients and services for the bakery, patisserie, and chocolate sectors, serving artisans, retailers, industrial and food service companies in over 100 countries around the world. Our passion for innovation, pioneering spirit, and core values continue to propel our global ambitions. This coupled with our commitment to our communities is what makes working at Puratos so magical.

We offer a competitive compensation and benefit package, designed to promote a Happier, Healthier You. This includes:

• Insurance coverage beginning the first of the month—no extra waiting period to get started
• Immediate 401(k) eligibility including a fully vested matching contribution
• Receive over 5 weeks total of paid time off within your first year of service
• Free life coaches, convenient onsite health exams, 24/7 access to Registered Nurses
• Puratos-paid insurance coverage to protect you and your family including Life and Disability insurance
  
  

If you are a solution oriented and analytical thinker with a passion for leading and inspiring people, we invite you to experience the magic of being yourself and join us for “a career for good.”