What are the responsibilities and job description for the Head of Acquisition Marketing position at Purchaser?
Job Title: Head of Acquisition Marketing
Location: Remote, hybrid
About Us: Purchaser.ai is building workflow automations for busy purchasing teams. In our time in manufacturing, we have seen too many procurement departments bogged down by grunt work and repetitive tasks. We want to change that with magical software.
About the Role:
As the Head of Acquisition Marketing, you will craft and execute demand-generation strategies that directly impact our growth trajectory. You’ll own the full customer acquisition funnel, identifying opportunities to attract and convert high-quality leads through various marketing channels. This hands-on role requires someone with a strategic mindset who can dive into the details, analyze performance, and continuously optimize for success.
Key Responsibilities:
- Design and implement data-driven demand acquisition strategies to generate leads, drive conversions, and accelerate revenue.
- Take ownership of the customer acquisition funnel, optimizing campaigns across digital channels, including paid media, SEO, SEM, email, social media, and content marketing.
- Analyze campaign performance, providing insights and recommendations to refine and scale marketing efforts.
- Collaborate closely with sales and product teams to align marketing efforts with overall business goals and ensure a seamless customer experience.
- Continuously identify new growth opportunities and test innovative strategies to stay ahead of industry trends and competitors.
- Manage marketing budgets, ensuring cost-effective customer acquisition and maximizing return on investment (ROI).
You might be a good fit if you have:
- 5 years of experience in demand generation, growth marketing, or digital marketing with a focus on customer acquisition.
- Expertise in digital marketing channels, including paid search, programmatic advertising, SEO, email, and social media.
- Strong analytical skills with the ability to translate data into actionable insights and marketing strategies.
- Experience with marketing automation tools (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
- A creative, results-oriented approach with a passion for testing, iterating, and scaling marketing campaigns.
- Excellent communication skills and the ability to work cross-functionally with sales, product, and other teams.
- A proactive, self-starter mindset with a desire to continuously learn and adapt to new challenges.
Why Join Us?
- Be at the forefront of shaping our acquisition strategy and directly impacting the company’s growth.
- Work in a fast-paced, innovative environment that values creativity, performance, and continuous improvement.
- Competitive salary, performance-based bonuses, and comprehensive benefits.
- Opportunity for personal growth and professional development in a dynamic and supportive team culture.