Digital Experimentation Manager

Work at Purchasing Power

Position: Digital Experimentation Manager

Location: Atlanta/Hybrid work model

Who Are We: Purchasing Power (corp.purchasingpower.com)

We are an Atlanta-based voluntary benefit company offering an industry-leading employee purchase program for brand-name consumer products, online education services and travel offerings through convenient payroll deduction, helping employees achieve financial flexibility.

The Opportunity: The Digital Experimentation Manager will optimize the customer journey and elevate conversion rates through a robust testing and experimentation strategy. You will play a pivotal role in driving incremental demand by leading impactful A/B and multivariate testing initiatives. This blend of a strategic and hands-on role is a unique opportunity to influence and optimize the digital experience for a leading eCommerce company, working in a fast-paced and agile environment.

What You Will Do:

Strategic Testing Leadership

• Develop and own the site A/B testing strategy and roadmap to increase conversion rates, improve user experience, and drive incremental revenue
• Collaborate with cross-functional stakeholders to identify and prioritize testing opportunities based on business objectives and impact

Test Planning and Execution

• Manage the end-to-end experimentation process, including requirements gathering, test scoping, experiment design, KPI selection, technical setup, and quality assurance
• Manage our outside agency on the development of some tests, driving timely delivery and high-quality execution

Insights and Reporting

• Analyze test results and deliver actionable insights, reporting findings to stakeholders across the organization
• Use data-driven storytelling to communicate the impact of tests and make recommendations for future optimizations

Cross-Functional Collaboration

• Partner with teams including Web Development, UX, Marketing, Promotions, and Customer Service to align on goals and coordinate testing initiatives
• Act as a key liaison between technical and non-technical teams, ensuring a shared understanding of objectives and test designs

Process Optimization

• Enforce and continuously improve testing workflows, ensuring the timely launch of high-quality experiments
• Promote a culture of experimentation by sharing best practices, successes, and learnings with internal teams

The Experience You Will Bring:

• Bachelor's degree in Business or Marketing, Computer Science or similar discipline
• 5 years of experience in digital optimization and A/B testing for a direct-to-consumer company
• 3 years of hands-on experience managing the end-to-end A/B testing process, including driving strategic roadmaps
• 2 years of experience using Adobe Target (or equivalent platforms) and Adobe Analytics
• Experience using Microsoft Office (Excel, Word)
• Familiarity with project management tools such as Asana or Jira
• Strong organizational and collaboration skills, with the ability to manage multiple tests and deadlines in a fast-paced environment
• Detail-oriented mindset to ensure accuracy and thoroughness in testing, the ability to analyze test results, understand hypotheses and draw actionable conclusions
• Demonstrates a strong Test and Lean mindset with an innate interest to identify and implement improvements to enhance the site experience and drive demand
• Ability to deliver results to all levels of the organization in a concise manner
• Strong project management and communication skills to work across diverse teams to effectively communicate with developers and ensure proper QA and tracking

Preferred Skills:

• Experience with Monetate or similar testing platforms
• Experience working in a retail D2C ecommerce company
• UX design knowledge to enhance test ideation and implementation
• Front-end development skills (HTML, CSS, JavaScript) to troubleshoot QA technical implementations

Your Well Being:

• Hybrid work model (Onsite/Offsite)
• Comprehensive benefits: medical, dental, vision, company paid Basic Life/AD&D
• 401k Retirement Plan
• Flexible PTO
• Career Development
• Employee Purchase Program

What We Stand For:

• We act with intensity, urgency and a passion for supporting our customers and growing our business. We strive for excellence.
• We hold ourselves accountable and expect it of each other. We attack problems with a positive “can do” attitude. We do what we say we’ll do.
• We deliver as one team, working together with integrity, respect, trust, transparency, and fun. We are better because we work here.
• We believe our unique diversity and authenticity makes us a better company, allows us to be our best selves and is a competitive advantage.
• We exhibit innate curiosity and creativity to innovate and reimagine how things can be done. We ask, is there a better way?

Purchasing Power is an equal opportunity employer. At Purchasing Power, we make all employment decisions, which include hiring, promoting, transferring, demoting, evaluating, compensating and separating, without regard to sex, sexual orientation, gender identity, race, color, religion, age, national origin, pregnancy, citizenship, disability, service in the uniform services, or any other classification protected by federal, state or local law.