What are the responsibilities and job description for the eCommerce Marketplace Manager position at Pure Fishing?
We are seeking a highly motivated and experienced eCommerce Marketplace Manager to oversee and optimize our presence across online marketplaces such as Walmart, Amazon, and others. The ideal candidate will drive growth, ensure product visibility, and manage all aspects of our online sales channels to maximize revenue and customer satisfaction.
What you will do:
What you will do:
- Manage and oversee product listings, assortment strategies, and promotional campaigns across multiple online marketplaces.
- Monitor and maintain marketplace accounts to ensure compliance with platform policies and guidelines.
- Optimize product visibility through effective use of keywords, SEO strategies, and enhanced content.
- Analyze sales trends, monitor marketplace metrics, and report on key performance indicators (KPIs).
- Identify opportunities for growth and implement strategies to improve sales performance.
- Develop and execute promotional plans, including discounts, deals, and advertising campaigns.
- Coordinate with the inventory and operations teams to ensure adequate stock levels and timely fulfillment.
- Manage marketplace logistics, including shipping options, returns, and customer service issues.
- Address customer inquiries, resolve complaints, and maintain high ratings across marketplaces.
- Implement strategies to enhance customer satisfaction and retention.
- Track, measure, and analyze marketplace data to provide insights and recommendations.
- Prepare detailed performance reports for senior management, including sales forecasts and revenue projections.
- Work closely with the marketing, operations, and product teams to ensure alignment on goals and strategies.
- Liaise with marketplace representatives to stay updated on new tools, features, and opportunities.
- Research and evaluate new marketplace opportunities and trends.
- Experiment with emerging technologies or strategies to maintain a competitive edge.
- Bachelor’s degree in Business, Marketing, or a related field (or equivalent experience).
- Proven experience managing online marketplaces (e.g., Amazon, Walmart.com, etc).
- Strong analytical and problem-solving skills.
- Proficiency with tools like Google Analytics, marketplace dashboards, and eCommerce software.
- Excellent communication and negotiation abilities.
- Knowledge of SEO, digital marketing, and online retail trends.
- Experience with multi-channel inventory management software.
- Expertise in PPC and marketplace advertising tools.