Manager, Site Merchandising

Pure Fishing is a global leader in the fishing tackle industry, with a portfolio of iconic brands that includes Abu Garcia®, Berkley®, Fenwick®, Frabill®, PENN®, Pflueger®, Plano®, Savage Gear®, Shakespeare®, SpiderWire®, Ugly Stik®, and many more. The brands that came together to form Pure Fishing were founded by inventors and innovators responsible for many of the advancements in the fishing tackle industry that anglers worldwide benefit from today. Our team of industry-leading experts and our global network of operations and innovation hubs strive to find those next innovations and produce world-class products designed to delight our consumers, strengthen business for our customers, and build love for our brands globally.

But to us fishing is not just about business, it is about time shared with family and friends, for some the peace derived from time on the water or for others the thrill of the battle and satisfaction of the earned triumph, and for all that feeling you get with every catch. We are a passionate team hungry to win while dedicated to creating memorable experiences with our brands and products and helping anglers everywhere have more fun catching more fish. We want your next day on the water to be your best day on the water. At Pure Fishing we have high expectations for Execution, we strive to Empower our people every day, expect and encourage Authenticity.

eCommerce Site Merchandising Manager

Preferred Location: Charleston, SC

Are you passionate about e-commerce, digital merchandising, and creating seamless shopping experiences? As an E-commerce Site Merchandising Manager at Pure Fishing, you’ll play a key role in optimizing our direct-to-consumer (DTC) websites for multiple iconic brands. You’ll be responsible for curating product assortments, enhancing site navigation, and driving online sales, all while ensuring that our digital storefronts deliver an exceptional customer experience. If you’re equal parts creative visionary and data-driven strategist, this is the role for you!

What will you do?:

• Manage product assortment, pricing, and promotions across multiple brand websites.
• Ensure visually compelling displays that align with seasonal campaigns and brand identity.
• Improve category pages, product filters, and site structure to enhance the customer journey.
• Monitor key KPIs (traffic, conversion rates, AOV) to identify opportunities for optimization.
• Collaborate Cross-Functionally – Work closely with marketing, content, UX/UI, and development teams to bring campaigns to life.
• Prevent stockouts and overstocking by tracking product performance and adjusting merchandising strategies.
• Mentor and guide site merchandisers to ensure consistency and best practices across all brand websites.
  
  
  

What makes you a great catch?

You’re a digital merchandising pro with a passion for e-commerce, a sharp eye for detail, and a deep understanding of what makes customers click "Add to Cart." You thrive in fast-paced environments, love working with cross-functional teams, and know how to balance creative vision with data-driven decision-making.

Why you will love it here:

• Work with multiple iconic outdoor brands in a fast-paced, high-impact e-commerce environment.
• Lead the digital shopping experience for passionate anglers worldwide.
• Hybrid or remote flexibility – work from Charleston, SC or anywhere in the U.S.!
• Collaborate with talented teams in marketing, UX, and product to drive online success.
• Opportunities for career growth, leadership, and making a real impact.
  
  
  

Your work environment:

As an e-Commerce Site Merchandising Manager, you’ll work in a fast-moving digital landscape, where creativity meets strategy. You’ll juggle data analytics, content presentation, site optimization, and campaign execution—all with the goal of delivering an exceptional online shopping experience. Expect a mix of collaboration, problem-solving, and hands-on execution.

What you will need to succeed:

• Bachelor’s degree in Marketing, e-Commerce, Business, or a related field (or equivalent experience).
• 5 years in e-Commerce merchandising, with 2 years in a leadership role.
• Experience with CMS platforms (Shopify, Salesforce, etc.) and a strong understanding of SEO.
• Ability to analyze performance data and optimize merchandising strategies accordingly.
• Balance brand aesthetics with conversion-driving strategies.
• Experience mentoring and managing a team of site merchandisers.
• Passion for fishing or outdoor recreation is a bonus!
• Willingness to travel up to 20% domestically.