Sr. Project Manager, Digital

Pure Fishing is a global leader in the fishing tackle industry, with a portfolio of iconic brands that includes Abu Garcia®, Berkley®, Fenwick®, Frabill®, PENN®, Pflueger®, Plano®, Savage Gear®, Shakespeare®, SpiderWire®, Ugly Stik®, and many more. The brands that came together to form Pure Fishing were founded by inventors and innovators responsible for many of the advancements in the fishing tackle industry that anglers worldwide benefit from today. Our team of industry-leading experts and our global network of operations and innovation hubs strive to find those next innovations and produce world-class products designed to delight our consumers, strengthen business for our customers, and build love for our brands globally.

But to us fishing is not just about business, it is about time shared with family and friends, for some the peace derived from time on the water or for others the thrill of the battle and satisfaction of the earned triumph, and for all that feeling you get with every catch. We are a passionate team hungry to win while dedicated to creating memorable experiences with our brands and products and helping anglers everywhere have more fun catching more fish. We want your next day on the water to be your best day on the water. At Pure Fishing we have high expectations for Execution, we strive to Empower our people every day, expect and encourage Authenticity.

Sr. Project Manager, Digital

Preferred Location: Columbia, SC or Charleston, SC

Are you a master of organization, strategy, and execution? As a Sr. Project Manager at Pure Fishing, you’ll play a key role in ensuring our Digital Direct-to-Consumer (DTC) initiatives are executed seamlessly. Overseeing Go-To-Market (GTM) activities and priority digital projects, you’ll drive collaboration across teams, manage workflows, and bring strategies to life—on time and with excellence. If you thrive in a fast-paced environment, love digital marketing, and have a passion for keeping projects on track, this is the role for you!

What you will do:

• Own the GTM Calendar – Lead weekly meetings, manage intake processes, and ensure cross-functional alignment.
• Create & Optimize Processes – Develop templates, workback calendars, and guidelines for digital projects.
• Define & Track KPIs – Ensure priorities and key performance indicators are clear, measurable, and actionable.
• Collaborate Across Teams – Work closely with Creative, UX, Brand, Marketing, Wholesale, and Site Managers to ensure smooth project execution.
• Drive Digital Success – Oversee website updates, product launches, promotions, and quality assurance efforts.
• Champion Best Practices – Train and support sub-teams in project management processes and tools.
  
  
  

What makes you a great catch?

You’re a proactive problem solver with top-tier organizational skills and a passion for digital marketing. Your ability to juggle multiple projects, communicate effectively, and align teams toward a common goal makes you a key driver of success. If you love working in fast-paced, high-impact environments and turning chaos into structure, you’re exactly who we’re looking for!

Why you will love it here:

• Lead impactful projects for a company passionate about the outdoors.
• Work with a dynamic team that values creativity, collaboration, and execution.
• Be at the center of exciting digital and eCommerce initiatives.
• Enjoy a hybrid work environment (Tues-Thurs in-office in Columbia, SC or Charleston, SC).
• Have the opportunity to influence digital strategy and streamline operations.
  
  
  

Your work environment:

As a Sr. Project Manager, you’ll be at the heart of Pure Fishing’s Digital DTC team, ensuring that marketing efforts, promotions, and product launches happen on time and with excellence. You’ll work across departments to ensure seamless execution, balancing structure with agility in a fast-moving, innovation-driven space.

What you will need to succeed:

• 4 years in project management, GTM execution, eCommerce, or digital marketing.
• Understanding of digital/DTC websites and retail marketing processes.
• Strong organization, communication, and multi-project management abilities.
• Proficiency with project management tools and a love for process optimization.
• Ability to pivot and prioritize in a fast-paced, results-driven environment.
• A love for fishing or outdoor recreation is a big plus!