Digital Media Ad Tech Consultant

Company Description

pureIntegration is a technology consulting firm with 20 years of experience servicing Fortune 100 clients headquartered in the DC area. We serve clients in the fastest-growing industry of communications, media, and entertainment. 

Job Description

We are seeking an experienced Advertising Technology Consultant to join our advertising and media consulting practice. The ideal candidate will have a proven track record in digital advertising platforms, with expertise in Customer Relationship Management (CRM), Order Management Systems (OMS), and Ad Servers (Freewheel, Google Ad Manager).

This role requires a deep understanding of industry-leading tools, including Salesforce for CRM, Boostr, Operative, and Placements.io for OMS, along with hands-on experience with Ad Servers. The ideal candidate should possess strong analytical and problem-solving skills, along with excellent communication and client-facing abilities

This is a full-time position, ideally based in NYC with the option to work remotely.  Travel for up to 25% may be required. The annual base salary is $80,000 - $100,000. Candidates will be paid within this range based on their work experience and skills. Candidates are also eligible for our full list of benefits linked here.

Responsibilities:

This role will support various consulting engagements over time which may include some or all of the following responsibilities.

1. Consulting and Advising: Provide expert advice and consultation to clients on media ad technology solutions, focusing on CRM, OMS, and Ad Servers. Collaborate with clients to understand their business needs and recommend tailored solutions to optimize digital advertising workflows.
2. Platform Implementation and Configuration: Lead the implementation and configuration of CRM and OMS solutions, ensuring seamless integration with Ad Servers like Freewheel and Google Ad Manager. Configure and customize platforms to meet client requirements and industry best practices, with a focus on defining digital advertising product taxonomies.
3. Ad Server Integration: Develop and manage supporting integrations between CRM, OMS, and Ad Servers to ensure efficient data flow and campaign execution. Collaborate with technical teams to implement and optimize these integrations.
4. Training and Support: Conduct training sessions for clients on the effective use of CRM, OMS, and Ad Server tools, including guidance on integrations. Provide ongoing support to troubleshoot issues, answer queries, and ensure the successful adoption of the implemented solutions.
5. Strategic Planning: Work closely with clients to develop strategic plans for leveraging digital advertising platforms and ensure seamless integration between CRM, OMS, and Ad Servers. Identify opportunities for process improvement and optimization.
6. Technical Expertise: Stay abreast of the latest developments in digital advertising technology, particularly within CRM, OMS, and Ad Server domains. Provide thought leadership on industry trends and emerging technologies.
7. Collaboration: Collaborate with cross-functional teams, including sales, marketing, and technical teams, to deliver integrated solutions that align with clients' business objectives.

Qualifications

• Years of Experience: Proven experience in media ad technology consulting with a focus on digital advertising platforms, including a minimum of 1 - 3 years of hands-on experience.
• Education: A Bachelor's degree in a relevant field (e.g., Information Technology, Business, Marketing) is preferred.
• CRM Expertise: Extensive knowledge of CRM platforms, with a specific emphasis on Salesforce. Experience in configuring and customizing Salesforce for advertising workflows is highly desirable.
• OMS Proficiency: Strong expertise in Order Management Systems, with experience in Boostr, Operative, Placements.io, or similar platforms.
• Ad Server Experience (Nice to Have): Experience with Ad Servers such as Freewheel and Google Ad Manager is considered a strong asset.
• Integration Skills: Demonstrated experience in developing and managing integrations between CRM, OMS, and Ad Servers to ensure seamless data flow and campaign execution.
• Analytical Skills: Excellent analytical and problem-solving skills, with the ability to analyze data, identify trends, and make data-driven recommendations.
• Communication Skills: Exceptional verbal and written communication skills. Ability to convey complex technical concepts to non-technical stakeholders.
• Client-Facing Skills: Proven experience in client-facing roles, with the ability to build and maintain strong client relationships.
• Project Management: Strong project management skills with the ability to manage multiple projects simultaneously, ensuring timely and successful delivery.

Additional Information

pureIntegration is an Equal Opportunity Employer (EOE), qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status. All your information will be kept confidential according to EEO guidelines.

Disability Accommodation for Applicants to pureIntegration

pureIntegration provides reasonable accommodation for qualified individuals with disabilities and disabled veterans in job application procedures. For reasonable accommodation requests, please contact us by email at [email protected] or by mail to: pureIntegration, Human Resources Department, 1801 Robert Fulton Dr, Suite 450, Reston, VA 20191. Please indicate the position you are applying for.

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pureIntegration would love to hear from you - your career journey starts here!