Account Director - Digital

Department: Digital

Location: PURPLE New York

Compensation: $90,000 - $100,000 / year

Description

As an Account Director (Digital), you will play a pivotal role in driving the strategic direction and execution of global digital campaigns across various industries. You will lead, inspire, and manage account teams, ensuring excellence in social media strategy, paid media, content creation, and overall digital performance. This position requires a strong understanding of platform strategies, audience engagement, performance marketing, and emerging digital trends, along with the ability to oversee high-level client relationships. You will be responsible for elevating digital strategies through data-driven insights, leadership, and innovation.







Key Responsibilties

Main Duties:

• Lead, strategize, and execute global digital campaigns across diverse sectors, including lifestyle, beauty, luxury, hospitality, and consumer brands.


• Develop and maintain relationships with key digital platforms, content creators, and brand partners (where required) to drive visibility and engagement.


• Serve as the day-to-day client liaison, managing high-level relationships while providing strategic digital counsel.


• Guide and mentor junior team members, fostering their professional growth, enhancing their digital strategy, content creation, and analytics capabilities.


• Oversee and contribute to the development of social media strategies, paid media initiatives, and content calendars, ensuring alignment with broader brand goals.


• Collaborate cross-functionally with content, creative, performance marketing, and influencer teams to deliver seamless, integrated digital campaigns.


• Provide strategic direction and insight for social-first content, influencer activations, paid media strategies, and community engagement to maximize client exposure.


• Build and leverage a vast network of platform relationships (Meta, TikTok, YouTube, LinkedIn), influencers, and digital thought leaders to create opportunities across multiple channels.


• Ensure high-quality content creation, including campaign decks, content briefs, paid media reports, and influencer outreach proposals.


• Maintain a strong knowledge of emerging digital trends, platform innovations, and algorithm changes, leveraging insights to keep clients ahead of the curve.


• Lead post-campaign reporting and performance analysis, ensuring accurate assessment of KPIs and providing actionable insights for optimization.


• Mentor account teams, ensuring efficient digital campaign execution, performance tracking, and high levels of client satisfaction.


• Participate in new business initiatives, contributing to digital strategy proposals or pitches and showcasing the agency's expertise to potential clients.

Skills, Knowledge and Expertise

• 
  
  Minimum of 6 years of digital experience, with a proven track record in managing high-profile digital accounts across various industries.


• Expertise in social media strategy, paid media, and content-led digital campaigns.


• Exceptional written and verbal communication skills, with the ability to craft compelling digital narratives, content strategies, and influencer briefs.


• Strong leadership and team management experience, including the ability to motivate, develop, and support junior staff.


• A deep understanding of social media platforms (Instagram, TikTok, YouTube, LinkedIn, Meta Ads), digital ecosystems, and influencer marketing, with proven success in leveraging these channels to drive campaign results.


• Excellent problem-solving abilities and a creative, strategic mindset, with the ability to adapt to new trends and technologies.


• Ability to thrive in a fast-paced, dynamic environment, managing multiple digital projects simultaneously while meeting deadlines.


• A strong network within key social media platforms, influencer communities, and digital industry contacts.


• Bachelor's degree in Digital Marketing, Communications, Business, or a related field.

Preferred Experience:

• Experience working with luxury, lifestyle, or other high-end sectors in a digital capacity.


• Strong presentation and pitching skills, with experience presenting digital strategies at senior levels.


• Proven ability to navigate and succeed in high-pressure, fast-paced digital environments.


• Entrepreneurial mindset with a keen eye for new business opportunities, emerging digital trends, and innovative digital-first strategies.