What are the responsibilities and job description for the PURPLE is hiring: Social Media Executive in Miami position at PURPLE?
Department : DigitalLocation :
PURPLE MiamiCompensation :
40,000 - $45,000 / year
Description
The Social Media executive will focus on presence within social media, help ensure a consistent voice across the host of social media channels. Supporting the Social team to ensure that all content aligns with the brand strategy and vision, as well as platform best practices. The ideal candidate should be proactive, solutions-orientated, adaptable to change, strategic, data-driven, technologically savvy and have an expansive knowledge of and interest in the ever-changing marketing and social media landscape. Candidate will also have a strong eye for compelling creative and trends.
Key Responsibilities
- Copywriting for Instagram feed stories across clients.
- Scheduling all content across channels and managing the content calendars.
- Managing workflow of the Social Media Apprentice.
- Feed into and execute strategies set by Social Media Manager.
- Tracking performance of all accounts using social insights and analysing channels on a weekly, monthly and quarterly basis.
- Developing influencer targets lists for gifting activations.
- Reaching out to creators / influencers and sourcing new talent agencies to work with.
- Shoot and edit content when required.
- Attend events and activations across clients for real-time social coverage.
- Tracking competitors and reporting on best performing activity, and how they are utilising their channels.
- Support wider teams on ad hoc social media and influencer tasks when required.
Skills, Knowledge and Expertise
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Salary : $40,000 - $45,000
