Senior Manager, Programmatic Media (Remote, U.S.)

Purple is a digitally-native vertical brand with a mission to help people feel and live better through innovative comfort solutions. To us, comfort means more than great products, it means empowering every employee to feel comfortable being themselves. We believe your career at Purple will be a one-of-a-kind “Career in Comfort” because our workforce is one-of-a-kind. We are committed to a culture of collaboration where every voice is heard and understood. As an innovation company at our core, we believe a diversity workforce brings better insights, solutions and products and serves as the backbone to bettering our company. Join with us as we add to our team of exceptional individuals who will help us take over the world — one mattress at a time.

Compensation

The compensation target range for this role is:

$106,300 - $125,000

Job Summary

The Senior Manager, Programmatic Media at Purple will be a key player on our growth team, responsible for driving and optimizing acquisition campaigns across multiple channels including YouTube, programmatic online video, connected TV, and linear television.

In this role, the Senior Manager, Programmatic Media will work closely with our VP, Advertising and Growth and other marketing and creative stakeholders to enhance our media mix and achieve business results across our ecommerce, retail and wholesale businesses.

Responsibilites

Job Description

• Lead the development and execution of growth campaigns across all video channels; including linear, streaming, online video, and youtube.
• Partner with internal stakeholders and creative teams on executional needs for TV and CTV advertisements
• Build channel strategies that drive both short-term and long-term acquisition goals, delivering impactful business results.
• Lead analysis and reporting on channel performance, partnering with marketing analytics on developing tools and measurement methodologies.
• Manage the TV agency relationship and ensure effective collaboration with digital channels to maximize the impact of our marketing programs.
• Oversee all aspects of activation from buying to trafficking, to posting to reporting, to billing reconciliation.
  
  

Qualifications

• 7 years experience in programmatic video buying, TV marketing, streaming, or similar roles.
• Deep understanding of test-and-learn approaches in performance marketing, with the ability to experiment, test, and optimize to improve campaign performance and business outcomes.
• Proven ability to use data, insights, and analytics to inform strategy, influence business decisions, and drive continuous improvement in marketing efforts
• Hands on experience buying programmatic video through YouTube, TradeDesk, DB360 or similar platforms.
• Experience with media agency management.
• Experience with brands that have an online DTC presence, and a retail presence is a plus
• Strong verbal, presentation, and written communication skills
• Well-organized with great time management skills
• Outstanding project management skills
• Excellent interpersonal and relationship building skills
  
  

Required Skills, Education And Experience

• Bachelor’s degree in marketing, media, communications, or a related field
  
  

Physical Requirements

Physical Activities may occasionally include:

• Remaining in a stationary position, often standing or sitting for prolonged periods.
• Adjusting or moving objects up to 15 pounds in all directions.
  
  

Physical Activities May Constantly Include

• Communicating with others to exchange information.
• Repeating motions that may include the wrists, hands and/or fingers.
• Assessing the accuracy, neatness and thoroughness of the work assigned.
  
  

Environmental Conditions May Occasionally Include

• Noisy environments
  
  

Benefits And Perks

• Medical, Dental, Vision
• 401(k) Match
• Flexible PTO
• Earn a Mattress
• Purple Swag
• Amazing Purple Products
  
  

WHY WORK AT PURPLE?

• Make your mark: We value innovative thinking. At Purple, you will be empowered to bring your ideas to life as we work together to improve people’s lives through comfort.
• Gain unique experience: Be a part of one of the fastest growing companies in Utah! The contributions you make will matter at Purple as the company continues to grow with you.
• Awesome culture: Join the tight-knit team at Purple and you can enjoy working alongside industry experts, making close friends, and annual employee appreciation events.
  
  

Purple provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment.