What are the responsibilities and job description for the Media Planner & Buyer position at Push?
Push is looking for an experienced and results-driven Paid Media Planner & Buyer to join our team. This role is ideal for a highly organized individual who thrives in managing multiple campaigns and enjoys collaborating with a dynamic team. Working closely with the Media Director, you'll help shape media strategies, execute campaigns, and report on their effectiveness. We want to hear from you if you're detail-oriented, data-driven, and passionate about delivering measurable results.
Qualifications
- 2 years of experience managing paid media campaigns across various platforms, including paid social, paid search, Performance Max, YouTube, display and more
- Bachelor’s degree (BA/BS) or equivalent experience
- Proven experience with campaign planning, optimization and analysis
- Strong analytical skills with the ability to translate data into actionable insights.
- The ability to think skillfully around both creative and analytics, and an understanding of how they work together to drive ROI
- Hands-on experience with digital ad platforms, including; Facebook Ads Manager and Google Ads. (Bonus points for experience with others such as Snap, TikTok, Programmatic, and so on)
- Experience and/or familiarity with implementing tracking pixels and conversion events
- Solid understanding of ad formats, segmentation, personas, and trends
- Excellent organizational skills with the ability to manage multiple projects and deadlines
- Strong communication and presentation skills, comfortable working with clients and internal teams
- Proactive and solution-oriented with a constant focus on outcomes and solutions
- Eagerness to learn and grow with the department and agency
Responsibilities
- Compile competitive research and insights
- Develop and execute media plans.
- Pull & oversee media tracking implementation of pixels/conversion event tags
- Provide strategic paid recommendations with supporting rationale and POVs
- Negotiate rates with media publishers/vendors and always looking for new media buying opportunities
- Optimize campaign strategy and tactics to maximize campaign results to ensure client goals are achieved
- Conduct post-buy media analysis, and reporting on results with key insights and recommendations for future growth
- Develop strong relationships with media vendors, clients, and internal team
- Present to clients in a manner representative of the ethos of the agency
What’s in it for you?
- Compensation that's competitive and commensurate with experience
- Health, vision, dental, and disability plans
- Paid time off
- Hybrid work schedule: Remote on Monday & Tuesday; in-office in Orlando, FL on Wednesday to Friday
If you’re ready to make a real impact and contribute to the growth of our clients and agency, we encourage you to apply.
