Senior Salesforce Marketing Cloud Analyst

DESCRIPTION

PYA , the

Senior Salesforce Marketing Cloud Analyst

is a driving force in optimizing Salesforce Marketing Cloud Account Engagement and leveraging advanced data management strategies to enhance marketing performance. This role is focused on building seamless integrations, managing data flows, and ensuring that Salesforce tools are utilized to their fullest potential. The

Senior Salesforce Marketing Cloud Analyst

will serve as the subject matter expert for Salesforce Account Engagement, championing its use across marketing campaigns, customer journey mapping, and ROI analysis.

By working closely with the centralized Salesforce team, internal stakeholders, and external partners, this position ensures Salesforce is a core enabler of strategic marketing initiatives. The role also focuses on developing robust frameworks for automation, data governance, and analytics to deliver measurable results.

RESPONSIBILITIESAssist with salesforce platform optimization and administration to include automation, lead management, personalization, integrations, and email marketingBe responsible for advanced data management and strategy including data cleanliness, segmentation, data enrichment, and complianceBuild and maintain multi-touch attribution models to understand the contribution of various marketing channels to overall performance, creating performance dashboards, analyzing campaign insights, and mapping and tracking customer journeysTrain and mentor marketing team members in Salesforce best practices, including automation, data usage, and campaign execution, while collaborating cross-functionally and with external vendors and agenciesPartner with the centralized Salesforce team to evaluate and implement AI features, such as predictive analytics and intelligent lead scoring, to improve marketing precisionQUALIFICATIONS

5 years of experience working with Salesforce Marketing Cloud Account Engagement (formerly Pardot), including automation, analytics, and integrationsExpertise in lead management, dynamic segmentation, and multi-channel marketing automationStrong understanding of data governance, security, and compliance within Salesforce environmentsProficiency in tools like Tableau, Power BI, and Google Analytics, with experience integrating these platforms into Salesforce workflowsFamiliarity with email marketing best practices, A / B testing, and personalization strategiesCreative problem solver with a high level of strategic, analytical, and conceptual skills and a passion for helping, uncovering insights and optimizing marketing strategiesTraits that include detail-orientation, flexibility, and responsivenessExceptional time management, communication, and project management skillsABOUT PYA

PYA, a leading professional services firm, serves clients across the United States with expertise in healthcare consulting, accounting, compliance, and business strategy. With offices in Knoxville, Atlanta, Tampa, Charlotte, Nashville, and Kansas City, PYA is committed to helping clients achieve their goals through innovative solutions and unparalleled service. Learn more about The PYA Way.

WHY JOIN PYA

Be part of a dynamic and collaborative team that values innovation and excellenceWork with industry leaders who are committed to professional growth and client successCompetitive compensation, comprehensive benefits, and opportunities for career advancementWe empower our team to leverage cutting-edge tools and data to deliver exceptional marketing results. If you are passionate about Salesforce and data-driven marketing, we invite you to join our team and shape the future of our marketing success