VP of Digital Marketing (Remote)

Deliverables/Principal Results Expected:

• Plans, develops and executes Pyramid's integrated marketing strategies and programs, including content strategy, email marketing, social media marketing, public relations, PPC advertising, reputation management and website design & development
• Creates monthly reports detailing leads and other engagement metrics
• Manages brand portfolio, brand hierarchy, brand standards
• Supports internal communications, recruitment, alumni engagement and government relations efforts
• Establishes and maintains effective internal and external working relationships.
• Carries out the personnel management activities associated with direct staff supervision, including screening and selection, orientation training and development, performance management and employee relations functions with marketing communications.
• Serves as the fiscal manager for digital marketing/advertising department.
• Supports the organization's mission, goals and objectives.
• Assists in development and implementation of the department's policies and procedures, ensuring the overall ongoing quality of the services provided.
• Participates in professional training and development efforts.
• Supports the organization's safety and security programs.
• Participates in activities which enhance the professional growth and development.
• Participates in mandatory orientation and training activities.
• Other duties as assigned.

Technical Competencies:

Expertise in all marketing channels, both online and offline. Strong communication and presentation skills. Experience with marketing metrics, reporting and calculating ROI. Experience in managing diverse teams. Ability to work in a fast-paced environment and to meet deadlines

Education, Experience:

10 years management experience in the marketing communications field, preferably in a leadership position. Bachelors in business or marketing required; Masters preferred. Basic data entry skills, knowledge of Microsoft Office. Ability to manage time effectively. Sound organizational skills

Job-related Behavioral Characteristics:

Demonstrates professionalism, leadership, confidentiality, strong social communication skills, time-management, organized. Must possess skills to communicate effectively and interact well with people of diverse backgrounds. Excellent oral and written communication and interpersonal skills. Ability to problem solve by gathering and analyzing information, working well in an individual/ group problem solving situation, and showing initiative in problem solving. Maintains professionalism and does not show favoritism. Maintains consistency with clients, staff, visitors, and the public. Ability to handle a crisis situation and react appropriately. Flexibility and adaptable. Ability to make decisions in an objective and ethical manner. Calm and decisive in crisis situations. Ability to sustain a team environment, drive continuous improvement projects, confidentiality, excellent problem-solving skills and excellent communicator within the team framework.