What are the responsibilities and job description for the Digital Specialist position at Q+M?
Q M’s new Digital Specialist will work directly with the Digital team and Account Manager to execute and optimize digital campaigns for clients. Responsibilities include campaign setup, planning, tracking & reporting, budgeting, and achieving client goals and objectives. A good candidate knows how to use digital tools and platforms efficiently and effectively.
Core Responsibilities
- Execute paid digital campaigns to achieve overall marketing goals and objectives.
- Setup, management and optimization in Search and Paid Social platforms
- Analyze digital platform performance, Google analytics as well as generate client campaign reporting.
- Perform digital Ad operations including event tagging/GTM, conversion tracking setup, GA4 setup
- Assist in developing large digital campaigns including strategy/planning
- Direct communication with Clients, reporting and presenting plans
- Cross-channel campaign planning including digital audio & programmatic
- Maintain media vendor relationships
You Gotta:
- Have experience managing paid digital campaigns
- Have a desire to learn new channels and platforms
- Accept responsibility & make decisions. We're small. It's on you.
- Be a good self-manager
About Q M
Founded in 2003 in Ann Arbor, MI. Now, with additional folks in Los Angeles and Park City, Q M specializes in planning and executing innovative campaigns and communication support public and private organizations across many industries and continents. Our 20 year history with both public and private clients gives Q M broad, cross-industry insights that power the outstanding results of our work. Q M serves as the main communication agency, manages digital campaigns, awareness campaigns, created brands, marketing plans, millage outreach, videos, marketing materials, photography libraries-- even television shows--for 100s of clients for over 20 years.
We serve local, national and global clients across just about every public and private industry. We like it that way. We’re able to work on projects we believe in and bring insights from pro-sports or entertainment into a county, a DDA, an education system, a transportation system, a seaport, or a public library.