Senior Product Marketer Job at Q2 Software, Inc. in Austin

As passionate about our people as we are about our mission.

What We're All About :

Q2 is proud of delivering our mobile banking platform and technology solutions, globally, to more than 22 million end users across our 1,300 financial institutions and fintech clients. At Q2, our mission is simple : Build strong, diverse communities by strengthening their financial institutions. We accomplish that by investing in the communities where both our customers and employees serve and live.

What Makes Q2 Special?

Being as passionate about our people as we are about our mission. We celebrate our employees in many ways, including our "Circle of Awesomeness" award ceremony and day of employee celebration among others! We invest in the growth and development of our team members through ongoing learning opportunities, mentorship programs, internal mobility, and meaningful leadership relationships. We also know that nothing builds trust and collaboration like having fun. We hold an annual Dodgeball for Charity event at our Q2 Stadium in Austin, inviting other local companies to play, and community organizations we support to raise money and awareness together.

The Job At-A-Glance :

Q2 is looking for an experienced Senior Product Marketer. As an expert in - and advocate for - the banking industry, you will be responsible for understanding industry trends and setting the marketing strategy that uniquely positions Q2 to solve challenges facing financial institutions, financial institutions end-users, and Q2 partners. Within this role, you will be focused on our Digital Banking commercial product portfolio collaborating with teams across the organization - including product management, marketing, customer success, and sales teams - to define and deliver targeted messaging and positioning, customer-facing content, go-to-market strategies, and innovate marketing programs that drive product adoption and accelerate growth. This role will require strong communication and writing skills with an ability to clearly articulate Q2's value proposition with a customer-first lens.

A Typical Day :

Go-To-Market Strategy (Set the strategy)

• Deeply understands the Q2 product portfolio and business opportunities, including a thorough understanding of targeted markets, market needs and trends, industry regulations, innovative technology, value of opportunity, customer challenges and the competitive position of Q2 offerings.
• Has subject matter expertise with industry trends impacting community to global-sized financial institutions related to commercial digital banking including onboarding, industry-wide positive pay, better account reporting (ERP integration, cashflow forecasting, and instant payments), and SMB.
• Works closely with product management and engineering teams to influence product roadmaps and validate early product definitions with customers; incorporate learnings into product messaging and positioning strategies.
• Applies industry expertise and Q2's market position to identify annual product marketing priorities of marketed solutions, products, and industry use cases.
• Develops and executes go-to-market strategies that align with market needs, including messaging, positioning, product naming, and pricing strategies. Adjusts go-to-market approach as required based on customer, market, and sales feedback.

Messaging and Positioning (Tell the story)

Marketing Execution (Bring it the masses)

Enable & Educate (Activate the sales engine)

Bring Your Passion, Do What You Love. Here's What We're Looking For :

LI-BW1

LI-Hybrid

This position requires fluent written and oral communication in English.

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Health & Wellness

Click here to find out more about the benefits we offer.

How We Give Back to the Community :

You can learn more about our Q2 Spark Program, Q2 Philanthropy fund, and our employee volunteering programs on our Q2 Community page Q2 supports dozens of wide-reaching organizations, such as the African American Leadership Institute, and The Trevor Project, promoting diversity and success in leadership and technology. Other deserving beneficiaries include Resource Center helping LGBTQ communities, JDRF, and Homes for our Troops, a group helping veterans rebuild their lives with specially adapted homes.

At Q2, our goal is to be a diverse and inclusive workforce that fosters mutual respect for our employees and the communities we serve. Q2 is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.