What are the responsibilities and job description for the Senior Marketing Analyst position at QIAGEN?
Overview
At the heart of QIAGEN’s business is a vision to make improvements in life possible.
We are on an exciting mission to make a real difference in science and healthcare. We are still the entrepreneurial company we started out as and have today achieved a size where we can bring our full power to many initiatives and to our presence across the globe.
Our most valuable asset are our employees – around 6000 in over 35 locations around the world. Our ambition is to ensure we have outstanding and passionate people working in the best teams and we are constantly looking for new talent to join us.
There are few players who have shaped the world of modern science and healthcare as much as QIAGEN, and we have only just started.
If you are looking to advance your career, are seeking new challenges and opportunities, enjoy working in dynamic and international, diverse teams and want to make a real impact on people’s lives, then QIAGEN is where you need to be.
Join us. At QIAGEN, you make a difference every day.
Position Description
We are seeking a data-driven Marketing Analyst to join our team and provide valuable insights that drive marketing strategies and business decisions. The ideal candidate is highly analytical, detail-oriented, and skilled in turning data into actionable recommendations.
As a Marketing Analyst, you will be responsible for evaluating campaign performance, customer behavior, market trends, and competitive positioning to optimize our marketing efforts. You will collaborate with cross-functional teams, including marketing, sales, and product development, to enhance business growth and customer engagement.
Key Responsibilities
Data Analysis & Reporting
At the heart of QIAGEN are our people who drive our success. We act with passion, always challenging the status quo to drive innovation and continuous improvement. We inspire with our leadership and make an impact with our actions. We create a collaborative, safe and engaging workplace which forms the basis for high performing individuals and teams. We drive accountability and entrepreneurial decision-making and want you to excel your growth and shape the future of QIAGEN.
QIAGEN is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), sex stereotyping (including but not limited to assumptions about a person’s appearance or behavior, gender roles, gender expression, or gender identity), gender, gender identity, gender expression, national origin, age, mental or physical disability, ancestry, medical condition, marital status, military or veteran status, citizenship status, sexual orientation, genetic information, or any other status protected by applicable law.
QIAGEN complies with applicable laws regarding the confidentiality of employee health information and the reasonable accommodation of individuals with disabilities and/or sincerely held religious beliefs. Candidates who require accommodation should contact Benefits@QIAGEN.com . This policy is part of QIAGEN’s ongoing efforts to support public health efforts and to ensure the safety and-well-being of its employees, customers, business partners, and community.
At the heart of QIAGEN’s business is a vision to make improvements in life possible.
We are on an exciting mission to make a real difference in science and healthcare. We are still the entrepreneurial company we started out as and have today achieved a size where we can bring our full power to many initiatives and to our presence across the globe.
Our most valuable asset are our employees – around 6000 in over 35 locations around the world. Our ambition is to ensure we have outstanding and passionate people working in the best teams and we are constantly looking for new talent to join us.
There are few players who have shaped the world of modern science and healthcare as much as QIAGEN, and we have only just started.
If you are looking to advance your career, are seeking new challenges and opportunities, enjoy working in dynamic and international, diverse teams and want to make a real impact on people’s lives, then QIAGEN is where you need to be.
Join us. At QIAGEN, you make a difference every day.
Position Description
We are seeking a data-driven Marketing Analyst to join our team and provide valuable insights that drive marketing strategies and business decisions. The ideal candidate is highly analytical, detail-oriented, and skilled in turning data into actionable recommendations.
As a Marketing Analyst, you will be responsible for evaluating campaign performance, customer behavior, market trends, and competitive positioning to optimize our marketing efforts. You will collaborate with cross-functional teams, including marketing, sales, and product development, to enhance business growth and customer engagement.
Key Responsibilities
Data Analysis & Reporting
- Collect, analyze, and interpret marketing data from various sources (Google Analytics, CRM, social media, email campaigns, paid ads, etc.).
- Develop dashboards and reports to track KPIs, campaign performance, and customer behavior.
- Provide insights and recommendations based on data trends.
- Assess the effectiveness of marketing campaigns (ROI, conversion rates, engagement metrics).
- Conduct A/B testing on marketing strategies, including email campaigns, landing pages, and digital ads.
- Identify opportunities to improve marketing efficiency and optimize spending.
- Monitor industry trends, consumer behavior, and competitor strategies.
- Conduct research to identify new market opportunities and customer segments.
- Provide data-driven recommendations for targeting and positioning.
- Analyze customer demographics, behaviors, and preferences.
- Develop customer segmentation strategies to improve personalization and engagement.
- Support the development of marketing automation and personalized outreach.
- Work closely with the marketing team to align data insights with business goals.
- Assist in budgeting, forecasting, and strategy development.
- Present findings and recommendations to stakeholders.
- Bachelor's degree in Marketing, Business, Statistics, Economics, or a related field.
- 2 years of experience in marketing analytics, data analysis, or a related role.
- Proficiency in Google Analytics, Excel, SQL, Tableau, Power BI, or other data visualization tools.
- Experience with CRM tools (Salesforce, HubSpot) and marketing automation platforms.
- Knowledge of SEO, PPC, and social media analytics.
- Strong problem-solving and critical-thinking skills.
- Excellent communication and presentation skills.
- Ability to work independently and within a team.
At the heart of QIAGEN are our people who drive our success. We act with passion, always challenging the status quo to drive innovation and continuous improvement. We inspire with our leadership and make an impact with our actions. We create a collaborative, safe and engaging workplace which forms the basis for high performing individuals and teams. We drive accountability and entrepreneurial decision-making and want you to excel your growth and shape the future of QIAGEN.
QIAGEN is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), sex stereotyping (including but not limited to assumptions about a person’s appearance or behavior, gender roles, gender expression, or gender identity), gender, gender identity, gender expression, national origin, age, mental or physical disability, ancestry, medical condition, marital status, military or veteran status, citizenship status, sexual orientation, genetic information, or any other status protected by applicable law.
QIAGEN complies with applicable laws regarding the confidentiality of employee health information and the reasonable accommodation of individuals with disabilities and/or sincerely held religious beliefs. Candidates who require accommodation should contact Benefits@QIAGEN.com . This policy is part of QIAGEN’s ongoing efforts to support public health efforts and to ensure the safety and-well-being of its employees, customers, business partners, and community.
