What are the responsibilities and job description for the Director of Customer Lifecycle Marketing position at Qlik?
Description
What makes us Qlik
Qlik helps enterprises around the world move faster, work smarter, and lead the way forward with an end-to-end solution for getting value out of data.A Gartner Magic Quadrant Leader for 14 years in a row!Our platform is the only one on the market that allows for open-ended, curiosity-driven exploration, giving everyone – at any skill level – the ability to make real discoveries that lead to real outcomes and transformative changes. We are a Values-Driven organization, operating in over 100 countries with 38,000 customers around the world. If you think we are interesting, please read on – we may be looking for you!
Director of Customer Lifecycle Marketing at Qlik
The Director of Customer Lifecycle Marketing will play a key role in defining and optimizing the customer experience at Qlik, from initial engagement to retention and growth. This role will work cross-functionally with customer success, product marketing, digital marketing, and marketing ops to create and promote personalized campaigns that grow and nurture Qlik’s existing customer will work to maximize customer lifetime value while reducing churn through strategic customer communication, product promotion, and measurement tactics.
Responsibilities include, but not limited to :
- Define the gold standard of customer successWork as a team with Qlik’s Customer Success Organization to define the ideal customer experience at QlikMessage and promote it to existing and new customers
- Upsell, Cross-sell, and Renewal SupportLaunch personalized, targeted, and timely marketing campaigns to engage and nurture existing customers, promoting Qlik licenses and servicesSupport Quarterly Business Reviews and in-account days with an event-in-a-box to be used by Customer Success Managers, Consultants, and Services Sellers
- Product AdoptionIncrease overall customer lifetime value by promoting new products and existing productsPartner with product-led growth, product trial owners, , and Qlik Community to increase healthy product usage and adoption to minimize churn and contraction.
- Customer CommunicationDevelop a lifecycle communication strategy that includes outreach programs such as Qlik Digest, our customer webinar program (Qlik Insider, Do More with Qlik, and Customer Spotlight), and customer community as a primary channelCommunicate important information such as product launches, feature enhancements, acquisitions, professional services and training opportunities, and product end-of-life
- Customer Data StrategyWork with Marketing Ops, mine Qlik’s rich customer data sources including Salesforce, Qlik Community, Marketo, Customer Support Portal and more to develop a segmentation strategy that considersindustry, firmographics, products licensed, loyalty sentiment
- Qlik Connect Promotion & CommunicationLead digital promotion and communication strategy to drive registration for Qlik’s annual customer summit
- MeasurementTrack and analyze each stage of the customer lifecycle, assigning metrics to each step to ensure the success of our customer initiatives
Skills and qualifications for this role include :
The Director of Customer Lifecycle Marketing should be a seasoned marketing professional with proven success owning this function at a prior organization. creative, tech-savvy data geek who takes a data-driven approach to marketing. Additional qualifications include :
The location for this role is / are :
About Qlik
Qlik offers a comprehensive benefits package that includes, but is not limited to, group medical, dental and vision benefits, a 401(k) plan and match, flexible paid vacation, 10 paid annual company holidays, 9 days of annual paid sick leave (prorated upon hire), up to 16 weeks of paid parental leave, and mental and emotional wellbeing benefits.
Qlik is an Equal Opportunity / Affirmative Action Employer, and we value the diversity of our workforce. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Click here to review the US Department of Labor’s , including the notice and the .
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Qlik is not accepting unsolicited assistance from search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by search firms to any employee at Qlik via-email, the Internet or in any form and / or method without a valid written search agreement in place for this position will be deemed the sole property of Qlik. No fee will be paid in the event the candidate is hired by Qlik as a result of the referral or through other means.
