Director of Customer Lifecycle Marketing

What makes us Qlik? 

A Gartner® Magic Quadrant™ Leader for 14 years in a row, Qlik transforms complex data landscapes into actionable insights, driving strategic business outcomes. Serving over 40,000 global customers, our portfolio leverages pervasive data quality and advanced AI/ML capabilities that lead to better decisions, faster.  

We excel in integration and governance solutions that work with diverse data sources, and our real-time analytics uncover hidden patterns, empowering teams to address complex challenges and seize new opportunities. 

Director of Customer Lifecycle Marketing at Qlik

The Director of Customer Lifecycle Marketing will play a key role in defining and optimizing the customer experience at Qlik, from initial engagement to retention and growth. This role will work cross-functionally with customer success, product marketing, digital marketing, and marketing ops to create and promote personalized campaigns that grow and nurture Qlik’s existing customer base. This position will work to maximize customer lifetime value while reducing churn through strategic customer communication, product promotion, and measurement tactics.

Responsibilities include, but not limited to:    

• Define the gold standard of customer success
  • Work as a team with Qlik’s Customer Success Organization to define the ideal customer experience at Qlik
  • Message and promote it to existing and new customers

• Upsell, Cross-sell, and Renewal Support
  • Launch personalized, targeted, and timely marketing campaigns to engage and nurture existing customers, promoting Qlik licenses and services
  • Support Quarterly Business Reviews and in-account days with an event-in-a-box to be used by Customer Success Managers, Consultants, and Services Sellers
• Product Adoption
  • Increase overall customer lifetime value by promoting new products and existing products
  • Partner with product-led growth, product trial owners, Qlik.com, and Qlik Community to increase healthy product usage and adoption to minimize churn and contraction.
• Customer Communication
  • Develop a lifecycle communication strategy that includes outreach programs such as Qlik Digest, our customer webinar program (Qlik Insider, Do More with Qlik, and Customer Spotlight), and customer community as a primary channel
  • Communicate important information such as product launches, feature enhancements, acquisitions, professional services and training opportunities, and product end-of-life
• Customer Data Strategy
  • Work with Marketing Ops, mine Qlik’s rich customer data sources including Salesforce, Qlik Community, Marketo, Customer Support Portal and more to develop a segmentation strategy that considers industry, firmographics, products licensed, loyalty sentiment
• Qlik Connect Promotion & Communication
  • Lead digital promotion and communication strategy to drive registration for Qlik’s annual customer summit
• Measurement
  • Track and analyze each stage of the customer lifecycle, assigning metrics to each step to ensure the success of our customer initiatives

Skills and qualifications for this role include:    

The Director of Customer Lifecycle Marketing should be a seasoned marketing professional with proven success owning this function at a prior organization. creative, tech-savvy data geek who takes a data-driven approach to marketing. Additional qualifications include:

• Bachelor’s degree and 10 years of customer lifecycle marketing experience with a proven track record of developing and executing scalable customer engagement programs
• Excellent communication and interpersonal skills
• Strong analytical skills with the ability to interpret data, extract insights, and make data-driven decisions
• Strong project management skills with the ability to prioritize and manage multiple initiatives simultaneously
• Proven skills in commissioning relevant, engaging content
• Technical proficiency to understand product features and functionality
• Strong team player with the ability to plan, influence and execute in a highly matrixed environment
• Ability to react and adapt to changes in business priorities in a dynamic and fast-paced environment
• Account Based Marketing experience a plus

 The location for this role is/are:   

•                           USA- King of Prussia, PA
•                           USA- Waltham, MA

Apply now and help change how the world transforms complex data landscapes into actionable insights and turns complex data challenges into new opportunities! 

More about Qlik and who we are: 

Find out more about life at Qlik on social: Instagram, LinkedIn, YouTube, and X/Twitter, and to see all other opportunities to join us and our values, check out our Careers Page. 

What else do we offer? 

•                    Genuine career progression pathways and mentoring programs 

•                    Culture of innovation, technology, collaboration, and openness 

•                    Flexible, diverse, and international work environment 

Giving back is a huge part of our culture. Alongside an extra “change the world” day plus another for personal development, we also highly encourage participation in our Corporate Responsibility Employee Programs 

The anticipated base salary range for this role is $145,580.00USD MIN – $180,000.00 USD MAX per year. This position is eligible for a bonus of 20% under the Company’s corporate bonus plan. Final compensation offered by Qlik will be based on factors such as the candidate’s location, job-related skills, education, experience, and other business and organizational needs. Qlik offers a comprehensive benefits package. 

Qlik is an Equal Opportunity/Affirmative Action Employer. We are committed to fostering a workplace that is diverse, equitable and inclusive. 

Qualified applicants will receive consideration for employment without regard to actual or perceived: race, color, religion, sex, sexual orientation, gender identity, pregnancy and related medical conditions, genetic information, national origin, age, marital status, protected veteran status, disability status or any other characteristic protected by applicable law. For United States applicants and employees, go to the US Department of Labor’s website to review the Equal Employment Opportunity Posters, including the “Know Your Rights” and “Pay Transparency Nondiscrimination” posters. 

If you need assistance applying for a role due to a disability, please submit your request via email to accessibilityta @ qlik.com. Any information you provide will be treated according to Qlik’s Recruitment Privacy Notice. Qlik may only respond to emails related to accommodation requests. 

Qlik is not accepting unsolicited assistance from search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by search firms to any employee at Qlik via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Qlik. No fee will be paid in the event the candidate is hired by Qlik as a result of the referral or through other means.