Global MarTech ABM Operations Analyst

Description

What makes us Qlik?

A Gartner® Magic Quadrant™ Leader for 14 years in a row, Qlik transforms complex data landscapes into actionable insights, driving strategic business outcomes. Serving over 40,000 global customers, our portfolio leverages pervasive data quality and advanced AI/ML capabilities that lead to better decisions, faster.

We excel in integration and governance solutions that work with diverse data sources, and our real-time analytics uncover hidden patterns, empowering teams to address complex challenges and seize new opportunities.



The “Global MarTech ABM Operations Analyst” Role

The Global MarTech ABM Operations role is a key contributor to the overall lead management process and the management of tech stack utilized by Marketing Operations, Marketing, Demand Centre (BDR) and Sales teams. This role will be working across different business units.

In this role, you will be supporting the operations and administrative aspects of multiple business processes and technologies in our stack supporting lead lifecycle and customer journey, with a primary focus on our account-based engagement platforms with a strong emphasis on enabling account based marketing initiatives and personalised engagement strategies. Our tech stack include but not limited to CRM, marketing automations, lead routing and assignment, sales prospecting and engagement, chat engagement, and predictive/scoring/profiling engine. This role offers an exciting opportunity to directly contribute to the success of account-based initiatives while developing expertise in cutting-edge marketing technologies.

What makes this role interesting?

• Be part of the team that effect change in the business resulting in productivity gains and pipeline generation
• Continuous learning on the technological advancements and the opportunity to apply the fast-evolving AI capabilities in our tech stack and business processes
• Expand your business network through cross-functional initiatives
  
  

Here’s How You’ll Be Making An Impact

• Provide operational support to marketers for 6Sense Display Ad initiatives including creating and managing audience segments based on account intent and prioritisation tiers, configuring ad targeting parameters
• Perform quality checks to confirm accuracy of 6Sense Display Ads and alignment with campaign objectives before activation
• Monitor 6Sense Display Ads to ensure campaigns are running as intended and troubleshoot any delivery or technical issues
• Maintain up to date process guidelines and best practices for leveraging the 6Sense Display Ads functionality
• Assist in the enhancement and adoption of 6Sense Intelligence across the Demand Centre and Marketing for go-to-market effectiveness
• Generate Folloze performance reports tailored to provide insights to Marketing, Demand Centre, Sales and CSMs on account-based engagement for qualification
• Support Folloze personalisation efforts through analysis of Folloze performance for areas of optmisations
• Build and maintain Ada Chat Answer flows for campaign specific and general use cases ensuring alignment with account-based messaging
• Maintain the Demand Centre roster updates to ensure chatters are properly routed for appropriate follow up
• Manage the Demand Centre scheduler to facilitate streamlined meeting booking experience for chatters
• Monitor live chat performance to address lagging experiences for prioritised accounts and segments
• Maintain up to date resource centres as self-service knowledge base for our users to aid in enablement and adoption
• Collaborate with cross-functional teams to build optmised workflows, automations and data integrations for targeted account engagement
• Monitor daily operations to ensure systems are working as designed
• Troubleshoot user and data issues related to the tech stack
  
  

We’re Looking For a Teammate With

• Excellent project management and organisational skills
• Ability to demonstrate analytical and problem-solving skills
• Proven ability to prioritize, work independently within a fast-paced environment
• Self-driven with ability to work independently, but works well as part of a larger group
• Excellent verbal, written and communication skills
• Strong attention to detail
• Experience training users on usage of technologies and generating documentation for process flows
• Ability to work cross-functionally between teams (IT, marketing, sales, marketing operations)
• Proven experience managing webinars and other event platforms
• Strong knowledge of CRM (Salesforce.com preferred)
• Strong knowledge of marketing automation (Marketo preferred)
• Good working knowledge of lead management, inbound and outbound processes
• Drive to learn and establish self as subject matter expert on multiple marketing technologies
• Languages: Business level English mandatory, other relevant languages would be an advantage
  
  

The location for this role is:

King of Prussia ,PA; Waltham, MA or Barcelona, Spain

Apply now and help change how the world transforms complex data landscapes into actionable insights and turns complex data challenges into new opportunities!

More About Qlik And Who We Are

Find out more about life at Qlik on social: Instagram, LinkedIn, YouTube, and X/Twitter, and to see all other opportunities to join us and our values, check out our Careers Page.

What else do we offer?

• Genuine career progression pathways and mentoring programs
• Culture of innovation, technology, collaboration, and openness
• Flexible, diverse, and international work environment
  
  

Giving back is a huge part of our culture. Alongside an extra “change the world” day plus another for personal development, we also highly encourage participation in our Corporate Responsibility Employee Programs

The anticipated base salary range for this role is $ 82,910.00 USD MIN – $ 103,630.00 MAX per year. Final compensation offered by Qlik will be based on factors such as the candidate’s location, job-related skills, education, experience, and other business and organizational needs. Qlik offers a comprehensive benefits package.

Qlik is an Equal Opportunity/Affirmative Action Employer. We are committed to fostering a workplace that is diverse, equitable and inclusive.

Qualified applicants will receive consideration for employment without regard to actual or perceived: race, color, religion, sex, sexual orientation, gender identity, pregnancy and related medical conditions, genetic information, national origin, age, marital status, protected veteran status, disability status or any other characteristic protected by applicable law. For United States applicants and employees, go to the US Department of Labor’s website to review the Equal Employment Opportunity Posters, including the “Know Your Rights” and “Pay Transparency Nondiscrimination” posters.

If you need assistance applying for a role due to a disability, please submit your request via email to accessibilityta @ qlik.com. Any information you provide will be treated according to Qlik’s Recruitment Privacy Notice. Qlik may only respond to emails related to accommodation requests.

Qlik is not accepting unsolicited assistance from search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by search firms to any employee at Qlik via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Qlik. No fee will be paid in the event the candidate is hired by Qlik as a result of the referral or through other means.