Sr. Product Marketing Manager

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Identify areas for growth and create strategic marketing plan and product roadmaps to help drive product definition, design and development, customer engagement, and market...

Introduction

ASML US brings together the most creative minds in science and technology to develop lithography machines that are key to producing faster, cheaper, more energy-efficient microchips. We design, develop, integrate, market and service these advanced machines, which enable our customers - the world’s leading chipmakers - to reduce the size and increase the functionality of their microchips, which in turn leads to smaller, more powerful consumer electronics. Our headquarters are in Veldhoven, the Netherlands, and we have 18 office locations around the United States including main offices in Chandler Arizona, San Jose and San Diego California, Wilton Connecticut, and Hillsboro Oregon.

Job Mission

We are seeking a Sr Product Marketing Manager responsible for ASML’s computational lithography and related Fab Applications software products. In this role, you will develop and own the product definition, market strategy and roadmap. This extends from increasing the profitability of our existing product lines to developing new products for the company. As a Sr Product Marketing Manager, you will develop product marketing plans for Computational Lithography Fab Applications and drive product generation process through market research, competitive analysis, feasibility studies, customer engagements, pricing, and business planning. You must be able to work closely with customers across the globe, translate customer business needs to product requirements, market trends and product roadmaps, and lead effectively across R&D, product engineering, sales and field operations. This requires a highly motivated, talented and flexible individual with adept technical and business knowledge, excellent communication and presentation skills, and strong organizational and management capabilities.

Job Description

Identify areas for growth and create strategic marketing plan and product roadmaps to help drive product definition, design and development, customer engagement, and market penetration :

• Acquire deep customer knowledge. Interact with customers to gain understanding of their technical requirements and effectively translate these requirements into the product roadmap and engagement strategies.
• Own market requirements, market validation and product roadmaps. Deliver product requirement documents with business cases and market feasibility and validation plans.
• Evaluate the financial aspects of product development such as budgets, expenditures, research and development appropriations, return-on-investment and profit-loss projections.
• Develop and execute product business plan by analyzing business development opportunities and monitoring market trends. Use sales forecasting and strategic planning to ensure sales and profitability of our products.
• Work with product engineering and account teams to define customer engagement plans.
• Be an expert with respect to the competition including competitive analysis and positioning. Develop and drive competitive marketing campaigns to ensure product market share and profitability.
• Collaborate cross-functionally on competitive selling, pricing, market development and field solutions.
• Drive and develop use cases, marketing materials, sales collaterals and market communication plans including press releases, launch materials, customer presentations, and sales training materials.
• Develop the core positioning and messaging for the product. Formulate, direct and coordinate market communication activities and policies to promote our products through various channels.
• Manage issues and escalations associated with ordering of product, systems and tools, and manufacturing supply.
• Customer visits and meetings with up to 25-30% travel.

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