What are the responsibilities and job description for the Digital Marketing Manager position at Qualifacts?
Qualifacts is a leading provider of behavioral health software and SaaS solutions for clinical productivity, compliance and state reporting, billing, and business intelligence. Its mission is to be an innovative and trusted technology and end-to-end solutions partner, enabling exceptional outcomes for its customers and those they serve. Qualifacts’ comprehensive portfolio, including the CareLogic®, Credible™, and InSync® platforms, spans and serves the entire behavioral health, rehabilitative, and human services market supporting non-profit Certified Community Behavioral Health Clinics (CCBHC) as well as for-profit large enterprise and small business providers. Qualifacts has a loyal customer base, with more than 2,500 customers representing 75,000 providers serving more than 6 million patients. Qualifacts was recognized in the 2022 and 2023 Best in KLAS: Software and Services report as having the top ranked Behavioral Health EHR solutions.
If you want to work inside an atmosphere where innovation has purpose, and your ambition works to support our customers and those they serve, please apply today!
This is a hybrid position located in Tampa, FL with a portion of the week required in the office. Remote applicants will not be considered.
Key Responsibilities
Digital Marketing Strategy
- Develop and implement a comprehensive digital marketing strategy to achieve business goals, including lead generation, brand awareness, and customer acquisition.
- Align marketing efforts with the overall sales and business objectives.
Campaign Management
- Plan, execute, and optimize multichannel marketing campaigns, including SEO, PPC, programmatic, and paid social while working closely with the content team to coordinate efforts across email marketing, content marketing, and organic social media.
- Monitor and report on campaign performance, identifying areas for improvement.
Content Marketing
- Coordinate the posting of content to the company website while supplying SEO research and suggestions.
SEO & SEM
- Develop and execute strategies to improve organic search rankings and increase website traffic.
Analytics & Reporting
- Track, analyze, and report on key performance metrics using tools like Google Analytics, Pardot, DemandBase, or similar platforms.
- Use data insights to inform decisions and optimize campaigns for better performance.
Lead Generation & Nurturing
- Design and collaborate with marketing team on strategies for lead generation and nurturing through digital marketing channels
- Collaborate with Revenue and Marketing Ops teams to ensure seamless handoff of leads
Team Collaboration
- Work closely with others in the marketing team to ensure consistent messaging and alignment of marketing efforts.
- Manage external agencies and vendors as needed.
Technology & Tools
- Utilize marketing automation platforms, CRM systems, and other tools to streamline operations and improve marketing effectiveness.
- Stay up-to-date with industry trends and emerging tools to keep the company ahead of the competition.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field; a Master’s degree is a plus.
- 5 years of experience in digital marketing, preferably in a B2B SaaS environment.
- Proven expertise in SEO, SEM, email marketing, social media, and content marketing.
- Hands-on experience with marketing automation tools (e.g., Pardot, Marketo) and CRM platforms (e.g., Salesforce), and ABM software (e.g. DemandBase)
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Excellent communication and project management skills.
- Experience in budget management and ROI-focused marketing strategies.
Preferred Skills
- Knowledge of SaaS business models and the B2B buyer’s journey.
- Familiarity with tools such as Google Ads, LinkedIn Ads, and A/B testing platforms.
- Certification in Google Analytics, AdWords, or similar platforms is a plus.
Qualifacts is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.