What are the responsibilities and job description for the Demand Generation Specialist position at Qualitrol?
Qualitrol is a forward-thinking company dedicated to ensuing the world has reliable power. We are looking for a talented Demand Generation Specialist to join our team and drive our lead generation efforts to new heights.
As a Demand Generation Specialist, you will be responsible for developing and executing strategies that generate high-quality leads and drive revenue growth. You will work closely with the marketing and sales teams to create and optimize campaigns that attract, engage, and convert prospects.
Key Responsibilities
Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.
We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions.
We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.
At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.
At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.
Fortive: For you, for us, for growth.
QUALITROL manufactures monitoring and protection devices for high value electrical assets and OEM manufacturing companies. Established in 1945, QUALITROL produces thousands of different types of products on demand and customized to meet our individual customers’ needs. We are the largest and most trusted global leader for partial discharge monitoring, asset protection equipment and information products across power generation, transmission, and distribution. At Qualitrol, we are redefining condition-based monitoring. “We Are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at applyassistance@fortive.com. “
The salary range for this position (in local currency) is 56,900.00 - 105,700.00
As a Demand Generation Specialist, you will be responsible for developing and executing strategies that generate high-quality leads and drive revenue growth. You will work closely with the marketing and sales teams to create and optimize campaigns that attract, engage, and convert prospects.
Key Responsibilities
- Develop and implement demand generation strategies to drive lead acquisition and conversion.
- Responsible for managing marketing automation tools, tracking key performance indicators (KPIs), and reporting on campaign effectiveness to stakeholders.
- Create and manage multi-channel marketing campaigns, including email, social media, webinars, and paid advertising.
- Collaborate with the content team to produce compelling assets that support demand generation efforts.
- Optimize campaigns through A/B testing, data analysis, and performance tracking.
- Work with the sales team to ensure seamless lead handoff and follow-up.
- Monitor and report on key metrics, including lead volume, conversion rates, and ROI.
- Stay up to date with industry trends, best practices, and new technologies to innovate and improve demand generation tactics.
- Additional duties assigned by manager.
- Bachelor’s degree in marketing, Business, or a related field.
- 3 years’ experience in demand generation or a similar business to business role.
- Strong understanding of lead generation tactics and marketing automation tools.
- Proficiency in using CRM and marketing automation platforms (e.g., HubSpot, Marketo).
- Strong analytical skills and the ability to interpret data to drive decisions.
- Strong project management and organizational skills.
- Creative thinker with a results-oriented mindset.
- Ability to work independently and as part of a team.
- Competitive salary and benefits package.
- Opportunities for professional growth and development.
Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.
We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions.
We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.
At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.
At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.
Fortive: For you, for us, for growth.
QUALITROL manufactures monitoring and protection devices for high value electrical assets and OEM manufacturing companies. Established in 1945, QUALITROL produces thousands of different types of products on demand and customized to meet our individual customers’ needs. We are the largest and most trusted global leader for partial discharge monitoring, asset protection equipment and information products across power generation, transmission, and distribution. At Qualitrol, we are redefining condition-based monitoring. “We Are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at applyassistance@fortive.com. “
The salary range for this position (in local currency) is 56,900.00 - 105,700.00
