Marketing Director

Location: Dodgeville, WI

Travel: 30% of the time

Company Overview:
Quality Liquid Feeds is a leading player in the agricultural industry, dedicated to innovation. We are committed to providing high-quality products and services to support farmers and the agricultural community. We are seeking a dynamic and experienced Marketing Director to lead our marketing efforts and contribute to our continued growth and success.

Position Summary:
The Marketing Director will be responsible for developing and implementing comprehensive marketing strategies that align with the company's goals. This role requires strong leadership skills, strategic thinking, and a deep understanding of marketing within the agricultural sector. The ideal candidate will have 5-10 years of experience in marketing, with a preference for those with direct experience in the agricultural industry. The role will involve travel (approximately 30%) to support marketing activities, meet with stakeholders, and attend industry and company events.

Key Responsibilities:

• Develop and execute a comprehensive marketing strategy to promote products, services, and the overall brand.
• Lead marketing initiatives, ensuring successful execution of campaigns across digital, print, and in-person channels.
• Collaborate with sales and technical departments to align marketing strategies with business objectives including attracting new customers and maintaining current customers.
• Conduct market research to stay ahead of industry trends and analyze competitor offerings to ensure our products and services remain competitive and relevant in the market.
• Design and implement customer promotions to drive engagement and increase sales.
• Create and manage marketing budgets ensuring cost-effective execution of campaigns.
• Represent the company at industry events, trade shows, and meetings with key partners and stakeholders.
• Plan and oversee the execution of the annual National Sales Meeting, ensuring seamless coordination and successful outcomes.
• Oversee digital marketing efforts including social media, website management, and online advertising.
• Measure and analyze the performance of marketing campaigns, providing insights for continuous improvement.

Qualifications:

• 5-10 years of marketing experience, preferably in the agriculture industry.
• Strong leadership and team management skills.
• Proven ability to develop and execute successful marketing strategies.
• Excellent communication, presentation, and interpersonal skills.
• Ability to work collaboratively across departments.
• Proficiency in digital marketing platforms, tools, and analytics.
• Willingness to travel up to 30% of the time.

Why Join Us?

• Competitive salary.
• Excellent benefits package.
• A collaborative and supportive work environment.
• We are an established family-owned business since 1977 that recognizes our employees are an integral part of our success.