Cannabis Content Creator

Company Description:

Quality Roots is the premier retail company serving Michigan's recreational cannabis community. We represent a team of highly experienced, knowledgeable professionals who have a long history of owning and operating local, family-owned businesses within the state of Michigan.

Through our unwavering commitment to the ethical, responsible operations of our businesses, our team has an unbroken record of success with several business ventures. Our companies have always demonstrated the highest level of professionalism and attention to service, and because of this, we have built long-term trust, loyalty, and support with employees, residents, city officials, regulatory bodies, and communities where our operations are based.

Position Summary:

Quality Roots is quickly growing in the Michigan cannabis industry and seeks to hire an experienced Content Creator to help manage our digital presence across the company.

We're seeking a dynamic and creative Content Creator with a passion for short-form video to join our marketing team. The ideal candidate will specialize in producing engaging and impactful content for social media platforms (Instagram, TikTok, etc.) and short-form video advertisements. This role requires a deep understanding of current trends, a keen eye for visual storytelling, and the ability to adapt content to the cannabis retail industry while adhering to all relevant regulations and guidelines. You will primarily be working with our Digital Marketing Manager to implement content across platforms, but will not be responsible for managing socials or posting content directly.

Qualifications:

The Content Creator must be organized and professional with the ability to work in tandem with the Marketing, Retail, Inventory, and other teams to establish and complete department goals.

Job Responsibilities:

• Content Creation:
  • Conceptualize, shoot, edit, and publish high-quality short-form video content (reels, TikToks, stories, and ads) that align with the brand's voice and aesthetic.
  • Develop content calendars and strategies for social media platforms, ensuring consistent and timely delivery.
  • Collaborate with the marketing team to ensure content supports overall marketing campaigns and objectives.
• Video Production:
  • Film and edit :5-90 second reels for social media channels focused on retail environment, products, and lifestyle.
  • Film and edit 30-900 second video commercials for various marketing channels.
  • Incorporate eye-catching visuals, music, and sound effects to enhance video content.
  • Ensure video content is optimized for different platforms and devices.
• Trend Awareness:
  • Stay up-to-date on emerging trends in social media, video content, and the cannabis industry.
  • Experiment with new formats and techniques to keep content fresh and engaging.
• Brand Compliance:
  • Adhere to all company branding guidelines and legal regulations surrounding cannabis advertising.
  • Ensure content is appropriate for the target audience and complies with platform community standards.
• Performance Tracking:
  • Monitor and analyze content performance metrics to identify areas for improvement.
  • Use data-driven insights to optimize content strategy and maximize engagement.
  • Work with Digital Marketing Manager and CMO to report insights and adjust strategy

Skills:

• Passion for Storytelling: Ability to craft compelling narratives through video content.
• Adaptability: Willingness to experiment with new formats and embrace change.
• Team Player: Ability to collaborate effectively with cross-functional teams.
• Self-Starter: Ability to work independently and manage multiple projects simultaneously.
• Strong Work Ethic: Commitment to delivering high-quality work on time deadlines.
• Project Management: Monday.com experience preferred

Requirements:

• Proven Experience: 2 years of experience in content creation, with a focus on short-form video. Relevant degree is a bonus.
• Video Editing Skills: Proficiency in video editing software (Adobe Premiere Pro, Final Cut Pro, CapCut, InShot, etc.).
• Social Media Savvy: Deep understanding of social media platforms and trends.
• Creativity and Innovation: Ability to generate fresh and engaging content ideas.
• Attention to Detail: Strong editing and proofreading skills.
• Cannabis Industry Knowledge: Familiarity with cannabis products, culture, and regulations is a plus.
• Full-time availability: (40-45 hours per week) Monday through Friday, some weekends as needed
• Travel: Travel between stores and events in Michigan is required frequently. Occasional travel to new markets as we expand.
• Must be 21 years old
• Valid Driver License with reliable transportation and the ability to travel within the State of Michigan (as needed, mileage reimbursement provided)
• Can lift up to 20lbs
• Strong portfolio showcasing creative and innovative design solutions
• In-office position

Compensation:

• Salary $45,000-60,000/yr (negotiable based on experience)
• Benefits provided after 90 days of employment: Medical, Dental, Vision, Voluntary Critical Illness, Voluntary Accident, PTO, Vacation
• Employee store discount

Quality Roots Inc. is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.

Salary : $45,000 - $60,000