Architect (GA4, GTM)

Architect (GA4, GTM)

Los Angeles CA (Hybrid)

10-15 Years

Skills

Mandatory Skills : Google Analytics - Campaign, HTML/HTML5, JavaScript

Job description

• We seek an experienced Architect that will serve as a pivotal technical liaison, crafting bespoke solutions that address our clients' unique challenges.
• You will leverage knowledge of GA4, GTM, Google Analytics and the GCP product domain to deliver complex and sophisticated analytical solutions.

Solution Design:

• Design robust GA4 & GTM solutions and implementations tailored to UMG client business objectives and fan behavior tracking.
• Collaborate closely with Marketing, IT, Paid Media, eCommerce and Data teams to define tracking requirements.
• Lead the design and implementation across cross-platform tracking including eCommerce, campaign, third-party social and consent management tools.

Implementation Leadership:

• Oversee the technical vision and configuration, deployment, and management of Google Tag Manager (GTM) and GA4 data collection using knowledge of the Google Analytics and GCP product domain.
• Lead the integration and configuration of data collection strategies ensuring accurate tracking of customer interactions across multiple digital touchpoints.
• Provide expert guidance on efficient and scalable tag implementation.

Data Integration and Activation

• Integrate Google Tag Manager (GTM) with other web digital products (e.g., Wordpress, CDP, Shopify), third-party platforms, and CRM systems.

Performance Optimization:

• Audit and assess existing implementations to identify and resolve data gaps or inefficiencies.
• Tailor recommendations and solutions to enhance decision-making capabilities and provide actionable insights for business stakeholders.

Training and Enablement:

• Provide hands-on training, mentorship, and workshops to stakeholder teams on GA4/GTM best practices.
• Develop and deliver comprehensive documentation to support the adoption and effective use of Google Analytics platforms across teams.

Required Skills & Experience

• A Bachelor’s in Computer Science, Software Engineering, or a related field.
• Over 7 years of experience in technology solutions, data analytics, or a related field.

Google Expertise:

• 5 years of hands-on experience with Google Analytics (GA4, GTM, Google Ads, Search Console and GCP products).
• Deep expertise in tagging methodologies, pixel management and event-based tracking.

Technical Skills:

• Proficiency in JavaScript, HTML, and CSS for custom tracking and tagging implementations.

Problem-Solving:

• Proven track record of troubleshooting and resolving data discrepancies, optimizing data flows, and implementing scalable solutions to improve analytics infrastructure.

Soft Skills:

• Excellent communication and presentation skills, with the ability to convey complex technical concepts to both technical and non-technical stakeholders.
• Strong organizational and project management skills, capable of managing multiple projects and initiatives simultaneously.

Preferred Qualifications

• Google certifications (Google Developer Certification).
• Knowledge of data privacy regulations (e.g., GDPR, CCPA) and their impact on analytics and customer journey tracking.
• Music or entertainment industry experience