What are the responsibilities and job description for the Director, Upstream Marketing Health Systems position at Quest Diagnostics?
The Health Systems Upstream Marketing Director is responsible for leading upstream marketing efforts for the Health System customer segment, including identifying and socializing market and customer insights, informing and guiding the development of integrated, customer-centric solutions, and supporting the annual operating plan process and long-term strategic plan for the health system business. This position reports to the Executive Director, Health System Marketing and may be based remotely within the US or may follow a hybrid schedule in our Secaucus, NJ HQ location.
Quest Diagnostics' unified marketing organization is a broad and dynamic team that values innovation, communication, and collaboration as we strive to deliver the best-in-class marketing for our company and ultimately our customers. We deliver value through market-based, customer-centric, and clinical and non-clinical solution marketing teams focused on Patients, Physicians, Health Systems, Health Plans, Employers and Life Sciences. Our marketing enabling functions include teams focused on brand, digital, marketing operations and communications. Join a robust team of marketers where you and your skills are valued, and growth and development are encouraged as we empower better health through diagnostic insights.
- Align Solutions with Market Needs:Enable availability of integrated, customer-centric solutions that deliver measurable outcomes, which include both clinical and non-clinical offerings
- Build relationships, partner and serve as the primary liaison with the Strategic Solutions Marketing team, IT, and Business Leaders
- Drive Innovation:Fuel solution development with insights into market gaps and customer pain points
- Lead identification, understanding and socialization of voice of customer insights as well as market dynamics and drivers
- Lead the identification of new or enhancement of existing solution opportunities, including the development of business opportunity proposals
- Ensure early-stage alignment with the Strategic Solutions Marketing team; as their liaison, provide input and guide development during the solution build process
- Serve as the customer experience liaison with cross-functional partners including IT and Business Leaders
- Strategic Planning:Inform key decisions on positioning, pricing, and market strategies to maximize ROI
- Distill market research and customer data to inform strategic planning
- Support the annual operating plan process for the health system business and marketing
- Own buyers' journey, buyer personas and value proposition efforts
- Market Responsiveness:Facilitate quick adaptation to changing market conditions, maintaining competitive advantage
- Collect, update and socialize competitive intelligence and analysis, as well as develop resources for the Commercial team
- Sustain Long-Term Growth:Focus on long-term trends, ensuring ongoing success and relevance in the market
- Support the development of the long-term strategic plan for the health system business
- Bachelor's Degree is required, Business Degree preferred
- Minimum 10 years success in a marketing or strategy role with 5 years healthcare industry experience; health systems experience preferred
- Up to 20% business travel required
- Team oriented - ability to motivate and work well with diverse, cross functional teams and in a matrix environment
- Excellent project management skills, including management of agencies and vendors to ensure execution
- Superior storytelling and communication skills including ability to develop superior slide presentations and deliver formal business presentations
- Initiative - ability to independently problem solve and find resolutions
- Superior strategic thinking and analytical skills to synthesize market/customer insights into prioritized business opportunities; Strong capabilities in analyzing data to demonstrate quantifiable opportunities or results
Competencies
- I: Creativity; Decision Quality; Dealing with Ambiguity; Perspective; Strategic Agility
- II: Priority Setting; Planning; Directing Others
- III: Command; Managerial Courage; Conflict Management
- IV: Perseverance; Action-Oriented; Drive for Results
- V: Presentation Skills; Comfort around higher management; Political Savvy
- VI: Customer Focus; Motivating Others; Negotiating; Composure; Dealing with Paradox
Equal Opportunity Employer: Race/Color/Sex/Sexual Orientation/Gender Identity/Religion/National Origin/Disability/Vets
